Lead Consumer Insights Researcher

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

LEAD CONSUMER INSIGHTS RESEARCHER (#Hybrid #OnSite)

 

PlayStation Studios is looking for a Lead Consumer Insights Researcher to join its growing Insights & Personalization team. This is an exceptional opportunity to help shape both the long-term portfolio strategy of the PlayStation Studios business unit and the game plans of top first-party studios owned by PlayStation.

We know that many people in UX and CI come from backgrounds with different experiences that might not seem "standard". We really value people who bring unique perspectives and add new knowledge to our team. So even if you feel that you don't meet all the points listed below, we'd still love to hear from you.

This role would report directly to the Sr. Director of User Research at PlayStation Studios. While the role is based primarily in our San Mateo offices, there is scope to be located in Seattle or Los Angeles. There may also be scope for remote work.

 

Role & Responsibilities

  • Collaborate with portfolio strategy, user research, and marketing teams to identify research opportunities and create comprehensive research plans to inform the teams’ decisions.
  • Translate complex stakeholder questions into actionable research plans.
  • Design and conduct qualitative and quantitative research studies using a variety of research methods.
  • Analyze and present data to provide meaningful, business-relevant insights about players and the market.
  • Work with 3rd party vendors to design and conduct research internationally, connect the dots in findings, ensure research quality, and drive the impact of actionable strategic insights.
  • Be a passionate advocate for user research and player experience across teams at PlayStation, with strong empathy towards players, designers, and marketers alike.

 

Experience & Knowledge

  • 5+ years of user/market research experience in a business setting, including an extensive background in end-to-end quantitative and qualitative consumer insights research.
  • Experience independently executing global research to support brand or marketing, including but not limited to positioning/messaging, audience segmentation, asset testing, strategy validation, etc.
  • Experience effectively managing vendors and external partners.
  • Experience building trusted relationships with and influencing senior stakeholders in business, marketing, and product teams.
  • Proven track record to leverage consumer insights research to drive successful business strategies.
  • Ability to work well in a cross-functional team environment and collaborate with other researchers.
  • Strong verbal and written communication skills; presenting information concisely and effectively to people at all levels of the organisation.
  • Ability to tell compelling stories with data to an audience with diverse roles and familiarity with data.
  • Good organisation skills with the ability to prioritise tasks.

 

Bonus Points

  • Advanced degree in UCD, HCI, Social Sciences (e.g., Psychology, Communication, Sociology, Anthropology), or a quantitative field (e.g., Statistics) with experience answering business questions.
  • Familiarity with the gaming market and industry trends.
  • Previous research experience on video games.

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$165,500 - $248,300 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.  
 
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