Campaign Marketing Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Campaign Marketing Manager, Sydney

Role Overview:

Your role is to bring to life brand, hardware, software, peripheral, store & services global marketing strategies locally by developing, augmenting and executing campaigns to ensure they create impact and resonate with locally audiences. Leading the execution of go to market strategies, you’ll work collaboratively with the wider marketing team and their respective agencies to deliver on key marketing and business KPI’s.

What you’ll be doing:

• Responsible for Campaign Management of a portfolio of Brand, HW, 1st & 3rd Party SW, peripherals, store & services according to the fiscal year priorities and launches.
• Work with Global Product Marketing to disseminate product information and global strategies, provide feedback on local market nuances and evangelise the product internally.
• Lead local marketing campaign activity throughout the product lifecycle (market & audience insight, agency brief, marketing plan, above and below the line marketing activities, post-campaign analysis), acting as first point of contact on owned projects for all internal departments (Sales, Trade Marketing, Communications, Operations, Finance)​
• Project manage the planning, briefing, localisation and execution of global marketing campaigns including paid media, coordinating multichannel outputs -and tracking approvals to ensure campaigns are delivered on time
• Guardian/champion of the PlayStation brand and software IP through management, development, and approval of PlayStation brand assets on first and third party campaigns​
• Work closely with the International Media Manager to
  • Utilise existing research materials and player insights to ensure a full understanding of our audience and the impact of our campaigns against agreed objectives and KPIs​.
  • Understand local market nuances and local media & consumer/player insights to create impactful campaigns in context of global strategies.
• Partner with the PR/Influencer Manager and Content Specialist Manager on consumer engagement activities such as events, social media, and community initiatives​ that leverage cultural nuances that resonate with local audiences
• Assist the Consumer Experience team in the development of relevant campaign materials for retail channels
• Develop a close relationship with 3^rd party partners to effectively implement global marketing partnerships that meet global and local business KPI’s.
• Work closely with other Campaign Managers, ensuring that individual campaign activations and creative executions form part of a wider, coherent campaign and brand positioning ​
• Manage external agencies on projects to ensure timely development of marketing assets and other related activities.
• Creation of adhoc campaign status/summary reports for regional and global use
• Participate in local/regional working groups to address business challenges/opportunities
• Be “the voice of the player” within the business to maintain focus on the customer while also meeting business goals
• Continual analysis of competitive products and competitor activity across marketing, sales and PR to ensure PlayStation campaigns are delivering best-in-market results​
• Prudent observation of finance processes including budget management, timely PR & PO processing, on-going analysis of open POs and invoice recognition to ensure balances are closed to allow for timely re-investment​

What we’re looking for: 

• Exceptional organisational and planning skills with the ability to manage multiple tasks, prioritise and pivot to respond to business demands in a dynamic and busy environment
• Excellent communication/written/presentation skills with high attention to detail
• Power to work autonomously but collaboratively in a team environment with minimal direction
• Confident communicator with demonstrated ability to influence and manage stakeholders and external suppliers on a local and global level
• Ability to show initiative and be proactive, possessing a “can-do” attitude
• Naturally collaborative with a strong emphasis on building and leveraging relationships both internally and externally
• Appetite in consumer insights, leveraging data and experience to develop creative solutions in response to challenges and opportunities.
• A love/interest in video games or appreciation for interactive entertainment
• Industry experience is highly regarded and a passion for the gaming industry is essential

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.