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Senior Director, Consumer Engagement Marketing

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

 

San Mateo, CA (hybrid)  Remote considered*

The Sr. Director, Consumer Engagement, is a key strategic role at Sony Interactive Entertainment (SIE), responsible for working across the PlayStation portfolio to deliver player engagement and revenue by leading and transforming the integrated lifecycle & content marketing team that is directly responsible for content creation, channel management and contact strategy across PlayStation’s owned channels (Web, Email, Mobile, and on-console).

This collaborative and inspiring leader will be a key partner to PlayStation’s product marketing, vertical marketing, and product teams, and work closely with SIE’s e-commerce marketing team to deliver D2C business outcomes. Reporting to the global Vice President of Growth, Media, and Omnichannel Marketing, this individual will be responsible for a constantly evolving team in various global offices across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.

 

RESPONSIBILITIES

Lifecycle Marketing & Consumer Engagement Marketing (Global Strategy, Planning & Delivery)

  • Lead global lifecycle and content marketing strategy across brands and services, in partnership with business & marketing verticals and regional teams.
  • Drive unified, customer-centric content programs across owned channels that support engagement, monetization, retention, player success & online safety goals.
  • Scale new initiatives and optimize program portfolio to improve campaign performance and maximize ROI.
  • Maintain deep knowledge of CRM and customer engagement landscape and evolutions, seek and understand emerging trends, provide ongoing education to the marketing organization. 

 

Content Marketing, Editorial, SEO & Generative Search Optimization

  • Lead and develop a team of editors, web producers, and content marketers in delivering high-impact content aligned with brand, player, and business priorities.
  • Set and manage organic growth goals, leveraging SEO and generative search strategies to drive revenue and engagement.
  • Oversee content programs supporting PlayStation products, services, and third-party software. 

 

Leadership & Operational Excellence

·       Establish best practices and operational models through a Center of Excellence for lifecycle marketing, PlayStation.com editorial content, and platform engagement.

  • Build and scale global planning, execution, and measurement frameworks to support business-wide marketing operations.
  • Foster a test-and-learn culture and partner with analytics teams to deliver insights and demonstrate impact.
  • Collaborate with Product Marketing, Engineering, and cross-functional content teams to ensure marketing requirements shape platform & marketing technology roadmap; lead effort to ensure business and operational needs are translated to requirements.

 

Organizational Influence & Talent Development

  • Inspire and lead the Customer Engagement team, focusing on team transformation, cohesion, career development, and executional excellence.
  • Contribute to the broader Growth and Omnichannel Marketing leadership team, driving SIE’s growth marketing transformation and supporting a culture of innovation, accountability, and cross-functional success.
  • Influence enterprise-wide content planning by partnering with internal stakeholders across PR Comms, Store, and Customer Support editorial functions.

Qualifications 

  • Bachelor degree in Marketing, Communications/ Advertising / Media Studies, or equivalent experience.
  • Minimum 18+ years’ experience in D2C marketing, customer lifecycle management, engagement marketing.
  • Proven experience in leading large-scale functional transformations (with CRM and/or content operations focus) and building organization-wide programs with global impact, and the ability to work empathetically across regions
  • Video Game and/or other entertainment marketing experience preferred, but not necessary. 
  • 10+ years of management experience and demonstrated team leadership; strong analytical and budgeting capabilities.
  • Insights-led expert on all aspects of the owned channel space & CRM landscape (web, email, social, SMS, on-platform messaging, etc.), with ability to think creatively and strategically.
  • Clear perspective on omnichannel measurement.
  • Thorough understanding of traditional SEO and the role of content marketing plays in organic discovery, as well as an informed opinion on the impact of AI-powered search engines, LLMs, and agentic systems.
  • Ability to prioritize and juggle multiple projects in a dynamic, deadline driven environment. 
  • Advanced communication and negotiation skills. 
  • Excellent interpersonal skills with the expertise and professionalism that will earn respect and trust with internal team members and external vendors.
  • Inspiring leader that has the proven ability to lead and develop a globally distributed team.

*PlayStation offers a global hybrid office/remote working model — Flex Modes — which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise. 

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$268,100 - $402,100 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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