Sponsorship Manager

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

We are seeking a dynamic and results-oriented Sponsorship Manager to lead and drive our sponsorship initiatives across the TEGNA portfolio. In this role, you will be responsible for identifying, developing, and managing strategic partnerships with brands and organizations to secure sponsorships that align with our company’s goals and enhance our events, programs, and content offerings. The ideal candidate will have strong relationship-building skills, a proven track record in securing sponsorships, and the ability to create value-driven partnerships that deliver measurable results.

This position can sit at any TEGNA station location, but preference will be made for the following locations:

• WFAA – Dallas, TX
• KUSA/KTVD – Denver, CO
• WTHR – Indianapolis, IN
• WCNC – Charlotte, NC

Responsibilities:

• Sponsorship Strategy Development: Develop and implement a comprehensive sponsorship strategy to identify and target potential sponsors with sales leadership that align with the company’s brand, events, and initiatives.
• Relationship Management: Build and maintain strong relationships with sponsors, ensuring they are engaged and receive value from their partnerships. Act as the main point of contact for all sponsor-related inquiries.
• Proposal Development: Create tailored sponsorship packages, presentations, and proposals that clearly outline partnership opportunities, deliverables, and the value proposition for potential sponsors at scale.
• Oversee sponsored content and contesting strategy: work to identify opportunities at scale to drive sponsored content and contesting strategy for TEGNA portfolio.
• Cross-Department Collaboration: Work closely with marketing, community, content, and sales teams to integrate sponsorships into company initiatives and ensure successful activation of sponsor deliverables.
• Sponsor Activation & Execution: Oversee the successful execution of sponsorship agreements, ensuring that all deliverables are met, and sponsors receive the promised value from their partnerships. This includes managing branding opportunities, on-site activation at events, digital presence, and more.
• Market Research: Conduct market research to identify sponsorship trends and opportunities, staying up-to-date on industry developments to inform sponsorship strategies.
• Budget & Performance Management: Manage sponsorship revenue goals and budgets, tracking performance metrics to assess the effectiveness of sponsorship deals and identifying opportunities for improvement.
• Reporting & Analytics: Provide sponsors with post-event or post-campaign reports detailing key performance metrics and ROI, ensuring transparency and building long-term relationships based on trust and results.
• Contract Negotiation: Handle contract negotiations, ensuring agreements are mutually beneficial and legally sound, while protecting the company’s interests.

Requirements: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in sponsorship management, partnership development, or sales with a proven track record of securing high-value sponsorships.
• Strong understanding of sponsorship trends and the ability to develop creative, value-driven partnership opportunities.
• Excellent communication and presentation skills, with the ability to build relationships and influence stakeholders at all levels.
• Strong negotiation skills and experience in closing sponsorship deals.
• Ability to manage multiple sponsorship deals simultaneously, balancing priorities and deadlines.
• Experience in managing sponsorship deliverables and executing sponsor activations at live events or within digital environments.
• Proficiency with CRM tools and sponsorship tracking systems to manage and report on sponsor activity.
• Experience in event marketing or large-scale event sponsorship is a plus.
• Familiarity with digital media sponsorship and integrated marketing partnerships.
• Strong analytical skills to assess sponsorship ROI and campaign effectiveness.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.