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Head of Content & Communications

New York, NY

Job Title: Head of Content & Communications

Work Location: Brooklyn, New York

Start Date: ASAP

 

The Lighthouse, part of Whalar Group, is a first-ever creative campus and studio playground for the Creator Generation, offering Creators an IRL platform to Learn, Make, and Belong. With Venice, CA already opened, and Brooklyn, NY opening in Fall 2025, and London/EMEA opening in 2026, the campuses are designed to empower and support career Creators and creative professionals, providing a dynamic environment explicitly tailored to their needs. Each campus features state-of-the-art, mixed-use content studios, and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community. The Lighthouse expands opportunities and creative capabilities, offering Creators a dedicated space to co-create, connect, and lead the businesses shaping creative culture. Learn more: www.thelighthouse.com.

About the role:

The Head of Content & Communications will lead storytelling, messaging, and brand voice across all Lighthouse channels and initiatives. This role is a hybrid of strategist, creative producer, and marketer—building and scaling our content engine, amplifying the voices and work of our Creator community, and positioning Lighthouse as a leading platform in the Creator Economy. From social to podcasting, campaigns to newsletters, you’ll shape how the world sees, hears, and connects with the Lighthouse.

Here’s what you’ll do day-to-day:

  • Define and evolve Lighthouse’s content strategy, editorial pillars, and brand voice across platforms.
  • Build and manage an editorial calendar covering social, blog, email, podcast, and video content.
  • Own the development and execution of content across owned, earned, and paid channels.
  • Conduct audience research and content audits to identify gaps and opportunities.
  • Lead and collaborate on content creation—from concepting and scripting to filming, editing, and publishing.
  • Manage and brief creative freelancers, editors, and internal stakeholders to deliver high-quality content.
  • Produce and publish content from our in-house studios (e.g., “Live from the Lighthouse,” podcasts, test kitchens, and more).
  • Develop messaging frameworks that align to user personas and support business objectives.
  • Own content distribution strategy and performance optimization across platforms.
  • Track and report on content KPIs, test content formats, and continuously improve outputs for engagement and growth.

Here’s what we’re looking for:

  • 5–7 years in roles like Content Strategist, Content Marketing Manager, Growth Marketer, or Producer—ideally within startups, studios, agencies, or content-led brands.
  • Proven writing and editorial experience with a portfolio of blog posts, social content, videos, or campaigns.
  • Strategic thinker with a strong creative point of view and ability to execute hands-on.
  • Comfortable with analytics and tools like Google Analytics, HubSpot, or similar.
  • Experience managing content production end-to-end, from strategy through execution and distribution.
  • Excellent communicator with strong organizational and project management skills.
  • Demonstrated success developing and scaling content that drives engagement and measurable outcomes.
  • Familiar with the Creator Economy and fluent in creator-first culture and platforms.

The salary range for this role is $125,000 – $150,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and, ultimately, budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

Our benefits and perks:

Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.

  • Medical, dental, and vision
  • HSA & FSA
  • 15 days of PTO + 5 sick days
  • 401k: up to 4% matching
  • Monthly phone/internet reimbursement
  • Company-paid life and disability insurance
  • Voluntary hospital and critical illness insurance
  • Employee Assistance Programs
  • Professional Development Stipend

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.

 

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