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Content Writer (DTC)

Manila

About the Company 

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

About the Role:

As a DTC Content Writer, you will collaborate with various internal teams, including marketing, design, and product development, to ensure that all content is aligned with the brand’s voice, optimized for SEO, and tailored to our target customers.

What you will do:

  • Website Copy (Banners and PDPs): Write persuasive and SEO-optimized copy for website banners, product detail pages (PDPs), and other landing pages to drive traffic and conversions. Ensure copy is aligned with brand tone and messaging while emphasizing key product features and benefits.
  • CRM Newsletters: Create engaging email newsletter content that nurtures customer relationships, promotes products, and increases engagement and sales. Craft subject lines, headlines, and calls-to-action that boost open and click-through rates.
  • Paid Ads: Write compelling ad copy for various digital platforms (Facebook, Instagram, Google Ads, etc.) that grabs attention, builds curiosity, and encourages action. 
  • Social Media Content (Instagram, Facebook, YouTube): Produce engaging copy for social media posts, captions, and stories that drive brand awareness, increase engagement, and foster a loyal community.
  • Blogs: Write informative and engaging blog posts that resonate with our target audience. Focus on topics that align with consumer interests, provide value, and drive organic traffic. Incorporate SEO best practices for blog content optimization.
  • Collaborate: Work closely with marketing, design, and product teams to understand product features, customer pain points, and marketing strategies. Align content with brand goals and product messaging while maintaining a cohesive tone and voice.
  • Optimization and Testing: Continuously analyze content performance across all channels. Use data and insights from A/B testing, analytics, and customer feedback to optimize copy and improve conversion rates.
  • Amazon Marketplace Support: Provide copy for Amazon-related assets, including product detail pages (PDPs), image copy, and other listing-related content, ensuring alignment with Amazon SEO best practices and brand messaging.

Who you are:

  • Exceptional Writing Skills: Strong command of the English language with the ability to adapt writing style and tone to suit different platforms, audiences, and brand identities.
  • Content Strategy & SEO: A solid understanding of SEO writing strategies and best practices to create content that ranks well on search engines and drives organic traffic.
  • Digital Marketing Knowledge: Familiarity with digital marketing concepts, including paid ads, email marketing, social media marketing, and content performance metrics.
  • Collaboration & Communication: Excellent communication skills with the ability to collaborate with cross-functional teams, including design, marketing, and product teams.
  • Adaptability: Ability to write for different audiences, whether for new customers, repeat buyers, or those at different stages of the customer journey.
  • Research & Detail-Oriented: Strong research skills to understand products, competitors, and consumer behavior. Attention to detail in content creation and proofreading.
  • Self-Motivated: Ability to manage time effectively and meet deadlines while maintaining high-quality content standards.
  • Experience in Content and Project Management Tools: Familiarity with content management systems (CMS), Google Workspace (Docs, Sheets, Slides), and ClickUp for efficient content creation and seamless workflow management.
  • Amazon Background: Knowledge of Amazon SEO best practices, including optimizing product detail pages (PDPs) with compelling copy for titles, bullet points, descriptions, and backend search terms, as well as writing impactful copy for product images to boost engagement and conversions, preferred but not required.

We are seeking for people who:

  • Are owners. 
  • Are continually raising the bar.  
  • Are sincerely open-minded, and are willing to examine their strongest convictions with humility. 
  • Nurture and embrace differing perspectives to make better decisions. 

What's in it for you?

  • A supportive, diverse and global team with a growth mindset.
  • A scaling company with great industry professionals.
  • A flexible (hybrid) working environment.
  • Great opportunities to get involved with exciting projects.

If you are ready to join our fast-paced company, apply now!

 

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

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