Sr. Manager - CRM & Email

LA28 does not provide relocation assistance.

The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors. 

Values and Behaviors:

• Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
• Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
• Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
• Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
• Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
• Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

Sr Manager, Email and CRM:

LA28 is looking for a Sr. Manager - CRM & Email to join the Digital Engagement Marketing team.   

The E-mail and CRM Manager role will spear-head efforts to create connections with fans through effective communication and engagement through email. This person is an E-mail and CRM specialist, who is obsessed with evaluating, managing, and enhancing the LA28 fan experience through effective data analysis. This person will create and manage subscriber lists, build and maintain dynamic content strategies, develop and test personalized journeys, and design visually appealing emails for LA28’s unique local and global audiences. This person will be a storyteller of the LA28 brand and a key contributor in building a legacy for the Olympic and Paralympic Movement through the lens of the fans and athletes.  

This is a results-focused role for a hands-on person who is driven to create tangible outputs with cross-functional teams, and who is at ease being a brand steward of the LA28 brand. He/she/they will report to the Head of Data and CRM.

Key Responsibilities:

• CRM & Email Campaign Management: 
  • Own the day-to-day execution of CRM and email marketing campaigns, including planning, template development, strategy, execution, segmentation, testing, deployment, and reporting 
  • Collaborate with internal stakeholders to support email campaigns tied to ticket sales, events, merchandise, digital content, and fan programs 
  • Design and build automated journeys (including welcome series, re-engagement, and lifecycle campaigns) using Salesforce Marketing Cloud tools. 
  • Ensure templates and journeys are mobile-optimized, dynamic, and reflective of the LA28 brand. 
• Segmentation & Personalization: 
  • Leverage fan data to identify and design audience attributes, creating dynamic and static targeted segments based on lifecycle stage, behavior, interests, purchase history, and engagement level. 
  • Execute and optimize conditional content and dynamic fields to tailor messaging at scale, that reflect fans’ preferences, behaviors, and seasonality. 
  • Manage foundational audience segmentation and list creation efforts to support more personalized messaging at scale. 
• Marketing Automation & Optimization: 
  • Manage marketing automation tools and CRM systems (e.g., Salesforce) 
  • Design journeys and implement logic for audience entry, exit, and re-entry triggers. 
  • Utilize AB testing to evaluate and optimize segmentation and personalization strategies, including subject lines, creative, send times, and frequency to improve performance 
  • Define testing plans, document learnings, and apply optimizations across ongoing and future campaigns. 
  • Monitor KPIs including open/click rates, conversions, unsubscribe rates, and deliverability 
• Data & Reporting: 
  • Collaborate with the Consumer Data & Insights & Analytics team to refine fan data models for tracking campaign performance and surface actionable insights 
  • Regular reporting on channel performance, identifying trends, learnings, and growth opportunities 
  • Implement and uphold clean and organized CRM data practices, aligning with data privacy requirements and organizational standards 
• Team Leadership & Collaboration: 
  • Partner with a small team of specialists, technologists and external vendors  
  • Provide CRM/email training and guidance to departments using these tools for outreach 
  • Champion fan-first communication strategies and support broader organizational goals 
  • Partner cross-functionally to refine journey and campaign strategies based on performance data, fan insights, and evolving objectives. 

Background & Qualifications:

• 5-7 years of CRM and email marketing experiences ideally in the sports and entertainment industry 
• Must have proven experience and expertise with CRM platforms, specifically Salesforce Marketing Cloud and Data Cloud and other marketing automation tools 
• Strong analytical skills with experience translating data into campaign improvements, insights and stories  
• Familiarity with fan engagement strategies and audience segmentation tactics 
• Proven experience developing and executing compelling emails, newsletters and customized fan journeys to varied audiences 

Position Requirements:

• The majority of work may be conducted in an office setting, requiring extended periods of time using computers, phones, and other office equipment 
• Must be capable of maintaining focus and attention to detail during long periods of analysis and strategic planning 
• Work hours may vary but our office is currently working on a hybrid 4-day a week in office model 

Education:

• BS/BA degree in marketing, communications, business, or related field 
• Preferred but not necessary – proficient in speaking and writing in more than one language and proficient in Salesforce Marketing & Data Cloud, Microsoft Word, PPT, and Excel 
• Proficiency in using HTML

Expectations:

• Passionate about email marketing and keeping up with industry standards including but not limited to data privacy and accessibility requirements   
• Strong copywriting skills with an adaptable voice and tone tailored to diverse accounts 
• Demonstrated creativity in developing compelling communications and engaging newsletters for targeted email marketing campaigns 
• Self-starter who is highly passionate about the Olympic and Paralympic movement 
• Skilled at working quickly, being resourceful, and paying attention to details

Submission Requirements:

• Resume

The annual base salary range for this position is $115,000.00 - $130,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.

LA28 does not provide relocation assistance.

LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.