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Senior Product Manager, Patient and NPP Marketing

Somerset, New Jersey, United States

Company Information

Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell and natural killer (NK) cell-based immunotherapy. 

Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson & Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel) in 2017. Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma.

Legend Biotech is seeking Senior Product Manager, Patient and NPP Marketing as part of the Commercial team based in Somerset, NJ. 

Role Overview

The Senior Product Manager, Patient & Non-Personal Promotions (NPP) Marketing will be instrumental in helping deliver the promise of CARVYKTI to appropriate Multiple Myeloma patients in the US.

This role will serve as the Patient marketing lead for CARVYKTI at Legend and will work with our partners at Johnson & Johnson to maximize the opportunity for CARVYKTI. This role will be responsible for various aspects of brand development, including potential future indication launch preparedness and execution.

Key Responsibilities  

  • Develop, with our collaboration partner, patient marketing strategy and execute tactical plan for CAR-T centers.
  • Collaborate cross-functionally with Sales, Insights & Analytics, Commercial Operations, as well as other internal and external partners.
  • Effectively manage key agency partners
  • Lead Legend Biotech strategy for patient advocacy sponsorships and events.
  • Design, deploy, and optimize innovative patient initiatives and end-to-end digital and non-personal marketing initiatives.
  • Partner with Johnson & Johnson in planning and executing patient advocacy engagements.
  • Create and monitor key performance indicators.
  • Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate the effectiveness of tactical efforts.
  • Identify strategic market opportunities and make recommendations to enhance brand penetration.
  • Manage timelines and budgets in accordance with the brand plan.
  • Maximize the commercial potential and drive post launch brand performance.
  • Prepare market conditions for rapid product adoption.
  • Engage appropriately with legal and regulatory partners, while demonstrating a thorough understanding of the US regulatory and commercial compliance environment
  • Monitor the competitive environment and to quickly identify opportunities and threats.
  • Develop and deliver presentations to senior management and other internal/external stakeholders.
  • Additional responsibilities as assigned.

Requirements

  • BA/BS required; MBA is helpful but not required.
  • Minimum of 6 years relevant of successful and progressive experience in Biotech/Pharma Sales and/or Marketing, or related fields is helpful.
  • Must have leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking.
  • Must be a self-starter, highly accountable, and have strong project planning and organization skills.
  • Strong science background with deep knowledge of Hematology/Oncology. Experience with CAR-T/cellular therapy also preferred.
  • Must have experience managing multiple demands and priorities on time, gaining alignment and driving decision-making.
  • Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments.

#Li-Hybrid

#Li-JK2

Legend Biotech is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is Legend’s policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

Legend Biotech maintains a drug-free workplace.

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