Back to jobs

Market Leader

Corte Madera, CA

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Our Market Leaders are strategic seasoned retail professionals and naturally charismatic leaders. In this role, you will be responsible for leading the overall performance and outbound marketing efforts of the local or regional market.  The Market Leader has management and oversight for the Lucid studio in a retail environment.  

You will be challenged to lead your team through training, coaching, motivating, goal setting and sales performance. You will be tasked with creating marketing and event opportunities in your local market that will maximize Lucid’s brand exposure and create more Lucid owners.

You will be measured by your ability to achieve targets and accountable for overall market operations, increasing brand awareness, driving optimal team performance, team development, and maintaining store operations. To succeed at Lucid, you must be results driven, action oriented, and hard working. You have a passion for and the ability to create exceptional customer experiences. 

BUSINESS HEALTH

  • Demonstrates a business owner mindset with the ability to analyze sales reports and identify business trends, and market opportunities and develops a plan to capitalize on
  • Stays abreast of micro and macro market developments such as grass root marketing opportunities and wider economic conditions that will influence your local market or region.
  • Develop sales and marketing strategies in order to meet or exceed targets such as identify local marketing and event opportunities to drive sales
  • Drive for excellence in all areas of business focused on reaching expectations for respective location
  • Can identify technical, operational, and organizational roadblocks and provide proposed solutions.
  • Generate and analyze reports on sales, expenses and other KPIs

MARKET DEMAND GENERATION 

  • Ownership of aligned market and growing Lucid’s market share and oversees deployment of retail marketing program
  • Identify, plan and execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local market or region
  • Develop, support, and evolve Lucid’s brand awareness and image at the retail level in order to drive quality traffic and awareness to our sales studios.
  • Manages marketing and event budget and is responsible for vendor management, local spending and KPIs

CUSTOMER EXPERIENCE 

  • Responsible for how the customer will experience and interpret the Lucid brand through marketing and branding efforts.
  • Ensure every customer touchpoint creates customer advocacy
  • Manage escalations quickly and effectively

EMPLOYEE ENGAGEMENT 

  • Inspirational and motivational leader, possess a strong operational skillset and is dedicated to providing exceptional customer experiences through the lens of efficiency.
  • Career pathing: Define team and individual goals and implement employee development programs
  • Studio Talent: Identify high potential talent through hiring process and effectively identify and develop succession plan for current and future talent needs of the business
  • Resolve all people and safety issues in a timely and effective manner, collaborating with Human Resources and appropriate teams effectively
  • Ownership of team and set individual goals, ensuring processes and routines are conducive to building pipeline and creating owners in order to reach studio goals
  • Assist with daily operations as needed

 

Qualifications:

  • Bachelor’s degree or equivalent experience
  • 8+ years of team sales management experience with proven track record to meet or exceed goals
  • Automotive experience preferred
  • Experience making data driven decisions and holding the studio accountable to KPI’s
  • Proven experience elevating a brand through marketing and event efforts with measurable, quantitative results
  • Experience leading sales management and driving results through others
  • Experience in a start-up or new product launch environment in an ambiguous retail environment
  • Ability to prioritize multiple projects and adhere to business-critical deadlines
  • Excellent written and verbal communication skills
  • Effective and proven approach to sales and sales operations
  • Impeccable attention to details
  • Acts with urgency and champions excellence in all company objectives
  • Ability to develop collaborative relationships acting as a well-respected, trusted partner with whom others want to work
  • Proficient in Microsoft Office products, CRM tools (i.e. Salesforce) and retail business systems.
  • Ability to work evenings and weekends in a retail environment
  • Valid driver’s license with a clean driving history
  • Ability to obtain appropriate state licensing, where applicable
  • Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
 
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (Annual)

$128,600 - $214,400 USD

By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 
 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Lucid Motors’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.