Consumer Intelligence Manager

About the Role:

Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets.​

Providing the information required to enable the definition of targetable audience groups from the initial segment definitions and insights.​

Manage the development of global audience catalogue for client brands. Manage the audience creation process. ​

This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry. ​

​Key Responsibilities:

• • Strategic partner for audience creation and optimizations through media campaign process​
  • Create audience insights: market, and audience sizing, behavioral insights on personas, to refine the audience segmentation​
  • Insight development and curation to support audience development ​
  • Global audience creation with local market execution for biddable activation​
  • Education around data tool solutions to our local teams ​
  • Insight development and curation to support audience development and validate targeting​
  • Provide guidelines and best practices to local market planning and activation teams to implement defined audience segments​
  • Programme effectiveness, ensure cross-market pollination of best practices​

​Nice to Haves:

• • Able to define and create addressable audiences from various data sources and insights for digital campaign activation.​
  • Present data and insights in a meaningful and impactful way for planners and strategy partners to understand​
  • Ability to generate a powerful storyline from data that is in multiple sources, tools and data environments​
  • Experience with Marketing and Media related data sources and technology like syndicated research sources (ComScore, TGI, GWI etc.)​
  • Able to provide business-like translation to complex data analytics solutions so that solutions are understood by marketers; and that agencies can sell repeatable offerings ​
  • Understand the core principles of propensity model development and statistical segmentation algorithms​
  • Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution​
  • Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data)​
  • Familiar with website analytics packages (GA, Adobe Stack) ​
  • Familiar with machine learning audience modelling techniques, including attribution modelling, market mix modelling, or multivariate model developments​
  • Familiar with digital tracking technologies (ad servers, DSPs, DMPs) ​
  • Familiar with big data (e.g. cookie logs) and cloud technologies - AWS, Redshift, S3, Hadoop, Starburst​
  • Experience with project management tools such as Jira and Hive.​
  • Excellent on Excel, Word and Powerpoint​
  • ​

About the Annalect EMEA:

Flexible Working

We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.

We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

Diversity

At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.