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Programmatic Media Senior Manager

Dallas, TX; Fort Worth, TX; Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

PMG is looking for a Programmatic Senior Manager  to join our growing team. The Programmatic Senior Manager will be a leading voice for C-Suite relationships and provide key programmatic subject matter expertise and thought leadership to drive innovation with our clients and platform partners.  

The Programmatic team at PMG serves as equal parts programmatic strategists and buyers, that specialize in a dynamic, expanding market. The Programmatic team collaborates daily with PMG’s media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients’ digital performance. We are a cohesive team and work together daily to exceed expectations for our customers and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG. 

Responsibilities

  • Lead strategic and tactical execution and optimization of Programmatic programs
  • Define strategies for campaign structuring, targeting and other facets of programmatic in accordance with client goals
  • Oversee operations of Programmatic Media campaigns including bid management, optimization and analysis of weekly performance and trends across Display, Video, CTV, YouTube and Native
  • Communicate strategy and campaign updates to clients via weekly calls and emails
  • Manage a team of programmatic professionals and deploy resources to maximize individual potential and client impact
  • Oversee the performance of campaigns, recommending changes in spend or budget allocation, troubleshooting issues as they arise
  • Identify growth opportunities and implementing initiatives to ensure client’s goals are met while executing daily campaign management tactics
  • Contribute to high impact projects
  • Develop relationships with client contacts and media partners
  • Serve as key point of contact for platform representatives, leading innovation, testing, learning roadmaps and measurement plans

Skills & Experience

  • 6+ years of progressive experience working in digital media and programmatic where you were responsible for programmatic strategy, planning and buying, maintaining multi-million dollar budgets, driving implementation and execution
  • 3+ years of management experience in digital with responsibility for people leadership, training and career coaching for technical and soft skills
  • Experience leading client relationships and communicating with client executives
  • Bachelor’s Degree or equivalent work experience
  • Strong analytical skills with proficiency in Microsoft Excel or SQL, Keynote and PowerPoint
  • Self-motivated and likes to learn new tools and technology

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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