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Programmatic Media Senior Manager

Dallas, TX; Fort Worth, TX; Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our Programmatic team is a dynamic group of strategists and media experts who thrive on innovation, creativity, and delivering results. Working alongside media strategy, creative, and technology teams, we develop integrated marketing solutions that help some of the world’s most influential brands connect with their audiences in meaningful ways.

We value collaboration and curiosity, creating an environment where your ideas matter and your growth is prioritized. As a Programmatic Senior Manager, you’ll be a trusted leader for both clients and your team, shaping strategies, fostering innovation, and making a lasting impact. If you’re passionate about driving success and mentoring others while working in a supportive and forward-thinking culture, we’d love to have you join us.

What You Will Do

  • Shape the strategic direction of clients’ programmatic campaigns, aligning them with PMG’s full-service offerings to maximize performance and client satisfaction.
  • Collaborate with senior client stakeholders, leading high-level business and strategy conversations to ensure programmatic media drives their business forward.
  • Monitor and analyze campaign performance, identifying trends, risks, and opportunities to optimize results and deliver actionable insights.
  • Identify and implement growth opportunities, presenting innovative strategies to clients and working with your team to bring them to life.
  • Lead and mentor a talented team of programmatic professionals, providing guidance, feedback, and recognition to support their growth and success.
  • Build and nurture relationships with platform partners, staying at the forefront of beta opportunities, innovations, and advancements in the programmatic landscape.
  • Leverage PMG’s proprietary technology, Alli, to create custom alerts, analyze data, and develop reporting views that enhance decision-making and campaign performance.
  • Contribute to integrated marketing strategies, collaborating with cross-functional teams to deliver comprehensive solutions for client success.

What You Will Bring

  • 7+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
  • 3+ years of leadership experience, with a strong focus on people development, coaching, and fostering a collaborative team environment.
  • Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful strategies and achieve measurable results.
  • Proficiency in Analytics and Database Marketing to inform campaign strategies and support data-driven decisions.
  • Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to effectively manage and optimize programmatic campaigns.
  • Advanced channel knowledge across CTV, OLV, Display, Audio, Native, DOOH, and App to craft full-funnel media strategies.
  • Proficiency in Microsoft Excel and SQL to analyze data, deliver actionable insights, and generate detailed performance reports.
  • Familiarity with Measurement Systems to assess campaign success and inform ongoing optimizations.
  • Strong ability to mentor and guide team members, fostering growth and ensuring exceptional execution across campaigns.
  • Effective communication and collaboration skills, enabling alignment with cross-functional teams and clients.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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