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Integrated Media Senior Associate

Dallas, TX, Ft Worth, TX, Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

The Integrated Media team is a group of forward-thinking strategists and buyers passionate about creating impactful campaigns that connect brands with their audiences. Operating at the crossroads of technology, creativity, and data, we partner across media strategy, creative, and analytics teams to deliver cohesive, full-funnel marketing strategies. We thrive on collaboration, innovation, and a shared commitment to excellence, creating an environment where team members can grow, succeed, and make a tangible impact while working with some of the world’s most influential brands. We’re seeking a proactive and detail-oriented Integrated Media Senior Associate to bring energy, curiosity, and expertise to the management and execution of client media campaigns. In this role, you’ll shape cross-channel media strategies, build strong relationships with media partners, and contribute to delivering superior outcomes for our clients through seamless campaign execution and collaboration with globally recognized brands, vendors, and technology partners.

What You Will Do: 

  • Lead the execution of programmatic and cross-channel media campaigns, ensuring alignment with client KPIs and strategies.
  • Oversee media operations, including setup, trafficking, optimization, and performance analysis across channels such as video/CTV, display, digital OOH, audio, and native.
  • Build and nurture strong relationships with media partners, identifying opportunities for impactful collaborations and negotiating rates.
  • Collaborate with internal teams (media operations, analytics, account services, creative) to develop and execute cohesive, client-centric campaign strategies.
  • Contribute to RFP processes, evaluate proposals, and help design bespoke campaigns tailored to client needs.
  • Analyze data and provide actionable insights through tools like PMG’s Alli, Microsoft Excel, SQL, and Adobe Analytics.
  • Deliver performance reports and strategic recommendations to clients, driving optimization and innovation.
  • Mentor and guide junior team members, ensuring seamless execution and fostering professional growth.
  • Manage budgeting responsibilities, including forecasting, pacing, and ad-serving requirements.
  • Identify and implement testing opportunities to enhance campaign performance and contribute to forward-thinking media strategies.

What You Will Bring:

  • 3+ years in digital media, programmatic advertising, or media partnerships, with a bachelor’s degree or equivalent experience.
  • Proficiency in tools like DSPs, ad servers, Google Analytics, and Microsoft Excel to optimize campaigns and analyze data.
  • Familiarity with cross-channel strategies, including video/CTV, display, native, audio, and DOOH.
  • Strong understanding of marketing metrics, planning, and consumer behavior to guide strategic decisions.
  • A commitment to people-focused leadership, fostering collaboration, innovation, and team growth.
  • A continual learner mindset, staying at the forefront of media trends and prioritizing client success.
  • Strong verbal and written communication skills to build trusted relationships with clients, partners, and internal teams.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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