Social Media Manager - Ninja

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

About the Role: 

Ninja Kitchen is looking for a Social Media Manager who thrives in a fast-paced, culture-driven environment and knows how to build momentum across today’s most impactful platforms—Instagram, Facebook, TikTok, and YouTube. You’ll lead our organic social presence from strategy to execution, owning the content calendar and ensuring every post delivers on creativity, brand voice, and performance. This is a high-impact role for someone who can ideate on the fly, brief in content quickly, and bring bold ideas to life with speed and precision. 

What You’ll Do: 

Organic Social Strategy & Execution 

• Review & create content that aligns with the organic social strategy focused on Instagram, Facebook, TikTok, and YouTube. 

• Develop the social content calendar—ensuring it reflects timely, relevant, and high-impact content. 

• Bring social-first content ideas to life at speed by concepting, briefing, and coordinating execution across internal and external content-creation partners. 

• Jump, Identify, and action emerging trends and cultural moments, crafting content that feels native, fresh, and on-brand. 

• Pull, track, and analyze content performance to inform ongoing strategy and ensure consistent audience growth and engagement. 
   

Cross-Functional Collaboration & Leadership 

• Partner with teams across Marketing, Creative, PR, Analytics, and Product to ensure social is aligned with business and brand goals. 

• Collaborate with other social managers, influencers, other popular social brands, and content creators to fuel storytelling and expand reach. 

• Mentor and support community managers to maintain an engaging, on-brand voice across platforms. 

• Drive internal alignment through data and storytelling, making the value of social clear to key stakeholders. 

• Support influencer activations and creator campaigns as needed, ensuring integration into the organic strategy. 
   

What We’re Looking For: 

• 3+ years of experience in social media, digital marketing, or influencer strategy. 

• Deep knowledge of Instagram, Facebook, TikTok, and YouTube—what works, what doesn’t, and how to stand out. 

• Ability to act fast and stay organized—balancing big-picture strategy with rapid-fire execution. 

• Experience building and maintaining detailed content calendars and coordinating across teams. 

• Familiarity with analytics and social tools (e.g., Hootsuite, Sprout Social, Google Analytics, CreatorIQ). 

• Strong communicator with a creative mindset and a collaborative, team-first attitude. 

• Background in CPG or agency environments preferred. 

• Experience with paid social or influencer campaign strategy is a plus.