Brand Marketing Manager - Ninja
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
The Brand Manager will partner with cross-functional teams to drive category growth and deliver breakthrough innovation and communications across a growing number of product categories for Ninja. The Brand Manager will lead the development and execution of global go-to-market plans, build compelling category and brand strategies, and create best-in-class marketing assets that deliver consumer value and business impact.
The ideal candidate is a business owner, consumer-obsessed, agile and strategic thinker who can drive innovation and activation from concept through execution, with a bias for action in a fast-paced environment.
Responsibilities
- Identify market and consumer opportunities to inform product development and expand global roadmap
- Oversee daily and weekly reporting of category performance to optimize messaging, creative, and strategies to deliver on category goals
- Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market
- Partner with sales organization on sell in strategy, content, and sell through performance
- Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market
Key Functional Skills/Knowledge
- Comfortable working at a fast pace, iterative, and progress vs. perfection mindset
- Leading and building global teams
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to synthesize complex product features into compelling and desirable consumer benefits
- Broad spectrum of marketing skills, defining strategies, building plans, driving product launches, and front-end innovation management
- Ability to connect the dots and think at a holistic and strategic level across the business
- Influencing, conflict resolution, and creative problem solving.
- Comfortable mining and analyzing data and drawing conclusions
- Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Biased toward action, roll up your sleeves and get it done together
Qualifications
- 5+ years of prior Marketing experience, preferably with direct responsibility for Brand strategy, messaging, positioning, and comms strategy and execution
- Experience in consumables/CPG space preferred, but not required
- Experience in managing, building, and growing teams
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Experience in launching products globally across several different markets
This is a hybrid role in office 3x from our Needham MA location
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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