New

Web Analyst

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.


Web Analyst – Product Analytics & Experimentation (MarTech)

We are seeking a highly analytical and detail-oriented Web Analyst to join our Product Analytics and Experimentation team within the broader Marketing Technology (MarTech) organization. In this role, you will harness your expertise in digital analytics, web performance measurement, and data storytelling to uncover user behavior patterns and translate them into actionable insights that drive business growth, conversion rate optimization (CRO), and continuous improvement across our web and digital product experiences.

 

Collaborating closely with a cross-functional team of data analysts, UX designers, product managers, content strategists, and digital marketers, you will develop and maintain dashboards, create data visualizations, and deliver deep-dive analyses. Your focus will include website funnel performance, user journey mapping, and site interaction analytics - identifying opportunities to optimize digital experiences, enhance user engagement, and maximize marketing ROI.

 

Principle Responsibilities:

  • Lead and manage web analytics requests from internal and external stakeholders, ensuring timely, accurate, and actionable data insights to support cross-functional initiatives.
  • Analyze user behavior, traffic sources, conversion funnels, engagement metrics, and content performance to uncover insights that inform strategy and optimize digital experiences.
  • Design, develop, and maintain interactive dashboards and reports using tools like Adobe Analytics, Google Analytics, or other BI platforms to track key performance indicators (KPIs) and support data-driven decision-making across Product, UX, and Marketing teams.
  • Proactively identify trends, anomalies, and optimization opportunities by continuously monitoring digital performance metrics, forecasting outcomes, and delivering strategic recommendations.
  • Support A/B testing and multivariate experimentation efforts, including experiment design consultation, pre-test analysis, and post-test performance evaluation to drive continuous product and user experience improvements.
  • Collaborate with development and engineering teams to ensure accurate data collection, including the implementation and QA of tagging, tracking pixels, and testing frameworks (e.g., Adobe Launch, Tealium, Google Tag Manager).

 

Qualifications:

  • Hands-on experience with major digital analytics platforms, with a strong preference for Adobe Analytics; familiarity with tools such as Google Analytics (GA4), Mixpanel, or Heap is a plus.
  • Proven ability to analyze site performance trends, identify root causes of changes, and deliver data-driven recommendations for optimization.
  • Deep understanding of key web analytics metrics and KPIs (e.g., bounce rate, conversion rate, engagement rate), including their limitations and how to balance them to measure overall digital success.
  • Knowledge of the gaming industry landscape, including user behavior patterns, seasonality, and major marketing or release event cycles, is highly desirable.
  • Strong presentation skills, with the ability to translate complex data into clear, compelling stories for both technical and non-technical audiences.
  • Excellent verbal and written communication skills, with a demonstrated ability to engage stakeholders across all organizational levels.
  • High emotional intelligence and interpersonal skills, with the ability to collaborate effectively across diverse teams and work styles in a fast-paced environment.

 

Required Experience/Education:

  • Degree in a related field
  • 5+ years of experience

 

Preferred Experience/Education:

  • Python/R experience is desirable
  • Proficient in Excel
  • Dashboarding and visualization of data

 

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$132,300 - $198,500 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Voluntary Self-Identification

Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.  
 
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