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Digital Communications Analyst

Hong Kong, Hong Kong, SAR

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

Reporting directly into the Digital Services Director, the Implementation Specialist will execute across active partner transformations and product deployments. 

The purpose of the role is to ensure communication in BEES is aligned with commercial goals and that the correct digital communication channel is used. The BEES Digital Communications Analyst shall also guarantee adherence to campaign and brand voice/branding rules and ensure voice and copy best practices are used, with strong alignment amongst commercial areas and between Global and Countries

What you'll do:

  • Liaise with cross-functional team to ensure communication is aligned with commercial goals
  • Consult on campaign and campaign calendar creation, by providing best practices on touchpoints frequency, and adequate digital communication channels
  • Understand the objective and audience of campaigns
  • Guarantee that local Digital Comms Pillar Owners align content with Creative Team
  • Ensure Local teams are knowledgeable to operate the communication in Braze and can provide insights on the results’ root causes of campaigns
  • Know best practices around campaigns and communication
  • Ensure teams keep a content catalogue
  • Understand briefs provided by Campaign Teams
  • Oversee developed visual assets are consistent with Campaign Team expectations and Global best practices
  • Provide guidance on tagging governance and ensure campaigns are properly categorized
  • Support the Digital Communication Team with campaign insights based on previous experiences and best practices from other markets
  • Ensure visibility of results in correct dashboards (Amplitude or Mixpanel)
  • Ensure Customer Service execution teams load high-quality product images, provide product details, and organize products into relevant browsing categories for POCs to shop.

What you'll need:

  • Experience in creative, marketing/sales or digital roles
  • Ability to work in a multi-cultural environment
  • Highly user experience-oriented mindset
  • Digital native, Curious, Up to date on trends (AI, technology)
  • Excellent communication skills to align with global stakeholders and convey local strategies effectively
  • Highly results focused
  • Team player and collaborative mindset to work closely with various teams
  • Lives the company’s values
  • Ability to work independently and learn fast
  • Braze and Mixpanel experience would be an advantage or any other Customer Engagement platform to create user funnels and analytics.
  • Audience segmentation experience to reach main KPI´s (Reach, Click to Rate, Conversion)
  • Fluent English in speaking, reading, and writing

More about you:

If you are a dynamic professional who excels in strategic thinking, digital communications, user experience, and customer engagement, we invite you to apply for the position of BEES Digital Communications Analyst. Join us in driving commercial success and fostering positive user experiences at scale.

 

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com 

 

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Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing abi-team@firstprivacy.com if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

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