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VP, Global Brand Experiences and Business Development

London

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

Authentic Brands Group seeks an innovative and results-oriented VP, Global Experiences & Business Development to oversee the creation, delivery, and strategic growth of world-class experiential offerings. This role will focus on designing high-impact brand experiences while contributing to business development initiatives in the entertainment, lifestyle, and luxury sectors. Based in London, the role requires global travel and collaboration across multiple teams and partners.

This is a full-time leadership position for a dynamic professional with a deep understanding of global trends in luxury, entertainment, and experiential marketing, as well as a proven track record in business development.

What You'll Be Working On

  • Develop and implement a global strategy for experiential activations that elevate Authentic brands.
  • Oversee the conceptualization and execution of events, activations, and lifestyle initiatives that resonate with high-net-worth audiences and luxury consumers.
  • Identify opportunities to create immersive, high-touch experiences that differentiate Authentic and our brands in the marketplace.
  • Establish partnerships with premium venues, suppliers, and collaborators to ensure flawless execution of experiences.
  • Support business development initiatives, focusing on expanding Authentic Luxury Group’s footprint in the entertainment and lifestyle sectors.
  • Cultivate relationships with key stakeholders, including luxury brand partners, influencers, and industry leaders.
  • Identify and pursue new revenue streams by leveraging the company’s expertise in experiences and luxury markets.
  • Collaborate with marketing and sales teams to integrate experiential efforts into broader brand strategies.
  • Work closely with senior leadership to align experiential and business development efforts with overall company goals.
  • Lead cross-functional teams and external agencies to deliver on strategic initiatives.

What You'll Have

  • 8+ years of experience in luxury, lifestyle, or entertainment sectors with a focus on experiential marketing, event management, or brand development. Proven business development expertise is required.
  • Strong leadership, negotiation, and communication skills.
  • Ability to manage multiple projects and priorities in a fast-paced, global environment.
  • Deep understanding of luxury consumer behavior, global market trends, and premium brand positioning.
  • Extensive network within the luxury, entertainment, and lifestyle industries.
  • Flexibility to travel internationally.

 

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

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