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Senior Product Marketing Manager

Remote
Who We Are:

We’re a high-growth software company with a big mission: empowering K-12 district teams to do more with less. 

At LINQ, we get K12. That’s why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app.    

Our team? They’re talented, committed, and fiercely loyal problem-solvers. At LINQ, you’ll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we’re attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time. 

 
LINQ’s Values: 
• Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained. 
• Deliver Excellence: We consistently exceed our clients’ expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships. 
• Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation. 
• Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force. 

About The Team:

LINQ’s Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact.  

About The Position: 

We are seeking a dynamic, results-oriented product marketer who is ready to make a positive impact at a mission-driven company. In this role, you will be responsible for driving go-to-market strategy and execution for the Nutrition product suite, which powers over 1 billion school meals every year. 

What You’ll Do: 

  • GTM Strategy & Execution: Set and align teams on strategy and drive execution with an eye on outcomes & details. You are okay with ambiguity and generally thrive in it. 
  •  GTM Readiness: Partner with Product Management and Revenue Teams to develop and execute a comprehensive GTM strategy and plan to support Nutrition segment growth objectives by building and executing GTM plays.
  • Messaging & Positioning: Develop compelling and differentiated messaging and positioning to drive the overall strategy and enable internal and external communications.    Understand and leverage the value of LINQ’s Payments solutions related to LINQ School Nutrition.
  • Product Launches: In partnership with Product Management, you will create, enable and lead LINQ’s GTM process to bring products to market and manage the overall lifecycle in support of customer acquisition, upsell/cross-sell and retention.
  • Sales Support: Collaborate closely with Marketing, Sales, Account Management, and Product Management teams to develop buyer personas, buyer challenges, and the buyer journey. Create customer-facing materials that effectively communicate the value of LINQ's district and state Nutrition solutions.  
  • Product Insights: Gain and share a deep understanding of LINQ’s district and state nutrition solutions and how they address key district/school challenges and needs. Educate internal and external stakeholders on product features and benefits. 
  • Voice of Customer: Represent the voice of the market and customer. Provide market analysis and own competitive intelligence programs to differentiate and position LINQ to win.  Contribute to case study and impact story creation centered on the key challenges for the buyer persona. Contribute to Win/Loss analysis in collaboration and a strong perspective on why LINQ wins.  Understand customer NPS and overall brand share of voice metrics and contribute to the respective programs.
  •  Cross-Functional Collaboration: Foster strong collaboration between Product Management, Sales, Marketing, Revops/Enablement and Client Experience to ensure alignment with GTM processes and revenue goals.
  •  Enable Pipeline Generation: Understand lead generation and marketing pipeline creation. Craft differentiated value props, messaging, assets and enablement to create, nurture, execute, measure and optimize marketing generated pipeline and conversion to ARR.  
  • Operational Comms: You will partner with Product Management to optimize operational customer communications including but not limited to release notes, support, and product announcements/launches. 
  • Reporting & Analytics: Use and evolve our reporting, analytics and insights to inform marketing strategies and optimization.  You will implement a robust measurement framework to track ongoing performance to inform optimization and improve overall ROI.  
  •  How We Work: You will gain deep insights into our current processes, identifying areas for improvement, implementing agile marketing practices to improve time to market and overall effectiveness. 

 

What We Are Looking For: 

  • 8+ years in Marketing, with at least 5 years in Product Marketing 
  • Experience with product marketing for enterprise B2B software/ SaaS  
  • Strong verbal and written communication skills, with an ability to craft compelling storytelling and to convey technical information in an approachable, consumable way 
  • Drive to learn about K-12 school districts and the Nutrition space in great depth – it's great if you bring experience in one or both to the table 
  • Ability to manage multiple projects at once, hitting deadline and coordinating with team members 
  • Track record of delivering competitive intelligence, sales collateral, and marketing materials that drive revenue 
  • Proven success working with and leading cross-functional teams to deliver results 

The Tech
Hubspot
Salesforce
Pendo 

 
Why You'll Love Working With Us

🌎Flex Your Workspace: Work remote from one of our eligible states across the US, or if you’re near Austin three days in office a week! 

💰Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary). 

💸Performance Pays Off: Whether it’s a company bonus or target sales commission, your hard work doesn’t go unnoticed. 

🌴Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.  

👶Paid Parental Leave: Take the time you need to welcome your new addition – We’ve got you covered! 

🎉Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year. 

❤️Giving Back: Feel good while doing good – 16 paid volunteer hours to support the causes that matter most to you. #LINQCares 

🏥Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA – with contributions from LINQ. Dental perks that even cover braces for the kiddos. 

💪Wellness Perks: Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options. 

📚Grow With Us: Invest in yourself with professional development opportunities to keep leveling up your skills. 

🎁Rewards For Referrals: Got an amazing candidate in your network? Send them our way and earn a referral bonus when they join the team!  

 
EOE Statement/Accommodation Notice:
LINQ is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters  If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email HRHelp@linq.com.  If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com.  This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.
 
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PAY TRANSPARENCY NONDISCRIMINATION PROVISION The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed

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