Director, Connected Commerce

About the Role:

Director, eCommerce

 

About the Role

We're looking for an eCommerce Director to join our growing activation team at OMD EMEA in London. If you’re passionate about driving ecommerce growth for a portfolio of global brands – this is the role for you.

 

Your focus will be to drive the client’s Amazon performance in Europe for a large skin care brand.

 

This role will lead the team in performance and strategic implementation across Amazon. The scope of work is European markets and critical to the client's scope of work. Overseeing 5-6 team members and reporting to the Head of eCommerce.

 

You will work with local agency teams to devise award-winning platform campaigns that leverage all aspects of Amazon’s ads ecosystem to build brands and grow sales. You will define the right mix of media channels & tactics on Amazon, across Sponsored Ads/Search, DSP Display, Video, Twitch, Live & Off-Amazon media.

 

 

The primary focus of the role is to ensure the delivery of day-to-day Amazon Advertising activity, working towards set performance targets and ensuring campaign implementation is in line with agency best practice, driving ecommerce success for the client.

 

This role requires a candidate that can clearly identify and communicate key insights, retail industry opportunities, and collaborate with other channel teams across the agency. It’s a mix of strategy (70%) and hands on activation work (30%)

 

This role requires outstanding performance and optimisation skills, strong client management skills, team management experience, and the ability to be a mentor on all things global retail media for all direct reports and peers across the agency.

 

This role would suit if you have a keen desire to take ownership, build relationships internally and externally whilst being part of a team that is growing in a key investment area of our business

 

 

 

Key Responsibilities

• Amazon
• You will know Amazon’s Advertising ecosystem inside and out and have a passion for all things Amazon, retail media and eCommerce.
• Amazon Strategy & Planning
• Identify new opportunities for growth and efficiencies within Amazon and develop and drive plans that capitalise on these opportunities (incl. advising on leverage of tools & technology)
• Collaborate with other agency teams where relevant to ensure Amazon media strategies connect with wider Retail Media and Communications Plans for brands
• Be able to analyse multiple data sources confidently and accurately, highlight the most relevant KPIs for each client, draw key insights and write commentary within the context.

 

• Ecommerce Activation
• Help Clients to plan and develop retail media budgets and KPIs and then help to manage the team to build campaigns execute on the agreed objectives.
• Provide recommendations to improve sales & margin, through effective retail & marketing planning.
• Lead quarterly reviews and devise test & learn roadmaps
• Client Management:
• Effectively and confidently communicate with clients and internal teams, delivering eCommerce analysis, insight, and strategy coherently to an audience with a broad eCommerce understanding.
• Team Management
• Managing a team of eCommerce specialists, owning responsibility for your team’s output, acting as the escalation point when required. Coach the team through their annual reviews.

 

Skills/Technical Capabilities

• Strong eCommerce experience, ideally including paid search (PPC / Search Engine Marketing), and DSP or programmatic activation.
• Demonstrate implementation of multi-channel media strategies, advising on the right balance between Amazon search, DSP and other media tactics, in orchestration with organic and retail tactics (portfolio, content, etc.) to maximise sales
• Enjoy educating clients about all things eCommerce and how optimising search can drive eCommerce efforts
• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
• Additional language skills would be desirable but not essential (French/ German)

 

 

 About you

 

• Ecommerce activation experience through Criteo, Amazon Advertising Platform (AMS, AMG and DSP), CitrusAD and / or other retail players
• Strong eCommerce experience, ideally including paid search (PPC / Search Engine Marketing), and DSP or programmatic activation, retailer eCommerce activation / performance display at either a digital agency or client-side and experience with team management.
• Demonstrate implementation of multi-channel media strategies, advising on the right balance between Amazon search, DSP and other media tactics, in orchestration with organic and retail tactics (portfolio, content, etc.) to maximise sales
• Strong presentation skills
• Stakeholder management skills
• Enjoy educating clients about all things eCommerce and how optimising search can drive eCommerce efforts
• Good negotiating skills paired with ability to dive deep into performance reporting. Good to have:
• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
• Experience working with & advising on the implementation of tagging & tracking
• Additional language skills would be desirable but not essential (French/ Spanish/German/Italian)
• Ambitious, driven and passionate about all things eCommerce, with an excellent comprehension of how search serves as the backbone of online purchases

 

 

About the Agency:

 

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

 

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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