Senior Manager - Ad Sales

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. 

The Role:

This role is a key enabler in helping Razorpay’s merchant ecosystem succeed by leveraging Razorpay’s marketing stack to drive user acquisition and boost transactions. The role involves managing a contextualized rewards ecosystem across various formats, including discount offers, promotions, and advertisements, while building strategic partnerships and ensuring strong P&L ownership of rewards and ads for their growth marketing suite - Razorpay Engage, which will help businesses acquire, retain, and revive customers through intelligent payment-driven engagement strategies. Engage enables brands to create personalized incentives, targeted offers, and loyalty programs. With solutions like Wallet as a Service, Offers Engine, and Rewards Marketplace, businesses can seamlessly integrate engagement into their customer journey.

Roles & Responsibilities:

Merchant Alliances & Partnerships:

• Be a part of the Merchant Alliances team to identify, close and manage partnerships with enterprise merchants across industries and geographies, while maintaining a healthy pipeline of enterprise merchants across categories.

• Drive rewards aggregation across multiple formats, including discount offers, banner ads, gift cards, memberships, cashback, and reward points.
• Expand rewards distribution across various publishing channels to maximize engagement and conversions.

• Design and implement tactical rewards programs for customers to drive user acquisition, retention, and engagement.
• Engage and manage relationships with key stakeholders, ensuring business growth for offers and advertisements.
• Own initiatives end-to-end, working cross-functionally with Product, Solutions, and Operations teams to optimize, execute, and deliver high-impact campaigns.
• Establish and track key performance indicators (KPIs) for individual merchant programs and present performance insights to partners.

• Maximize offers and ads-based revenue while maintaining and expanding the merchant rewards catalog.
• Identify new growth opportunities by leveraging market trends and user feedback.

 

Mandatory Qualifications:

• Experience: Minimum 6 years of overall experience, with at least 3+ years in Growth, Partnerships, or Business Development in Digital Ads & Performance Marketing.
  
  
• Strategic Thinking: Prior experience in 0 to 1 product establishment and scaling new initiatives.
  
  
• Merchant Partnerships: Demonstrated ability to source, onboard, and manage merchant-funded offers and marketing funnels.
  
  
• Program Management: Ability to handle multiple time-sensitive projects with competing priorities.
  
  
• Strong Communication & Relationship Management: Proven ability to forge deep relationships with merchants and drive revenue growth.
  
  
• Data-Driven Mindset: Strong analytical skills to interpret data, optimize performance, and make informed decisions.
  
  
• Technical & Financial Acumen: Understanding of contractual, financial, and operational aspects of the business.
  
  
• Tech Proficiency: Skilled in Microsoft Office Suite (Excel, PowerPoint) and familiarity with performance marketing tools.
  
  
• Cross-Functional Collaboration: Ability to influence Operations, Solutions, and Product teams to drive business priorities.
  
  
• Willingness to Travel: Open to travel for merchant and banking partner meetings.