Loyalty & Retention Lead
ABOUT Slate
Slate is a new US Electric Vehicle company transforming the battery electric vehicle space.
Loyalty Lead
Position Overview: We are seeking a dynamic and strategic Loyalty Lead to join our community management team, reporting directly to the Community Manager. The successful candidate will be responsible for developing and implementing comprehensive loyalty and retention strategies, fostering a sense of community among existing users, and driving long-term engagement.
Key Responsibilities:
Loyalty Program Development:
- Design and implement a robust loyalty program aimed at rewarding and retaining community members.
- Collaborate with cross-functional teams to integrate loyalty initiatives with broader community and marketing strategies.
Retention Strategies:
- Develop and execute targeted retention strategies to enhance customer loyalty and reduce churn.
- Analyze user behavior and feedback to identify opportunities for improvement.
Engagement Campaigns:
- Plan and execute engaging campaigns and initiatives to foster community participation and long-term engagement.
- Collaborate with marketing teams to align campaigns with overall brand messaging.
User Advocacy:
- Identify and cultivate brand advocates within the community, encouraging positive word-of-mouth marketing.
- Amplify positive user experiences and testimonials.
Communication and Segmentation:
- Implement personalized communication strategies to engage users based on their preferences and behaviors.
- Utilize segmentation strategies to tailor messages to specific user segments.
Content Creation:
- Create and curate content that resonates with existing community members, reinforcing the value of their continued participation.
- Collaborate with content creators and community managers to ensure a consistent and engaging content mix.
Analytics and Reporting:
- Monitor key loyalty and retention metrics, analyze user engagement, and provide regular reports with actionable insights.
- Utilize data-driven analysis to refine loyalty and retention strategies.
Collaboration with Community Manager:
- Work closely with the Community Manager to align loyalty and retention strategies with the overall community vision and objectives.
- Provide insights and updates on loyalty and retention program performance.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Loyalty and Retention Specialist or in a similar role, with a focus on community engagement.
- Strong understanding of loyalty program development and retention strategies.
- Excellent communication and interpersonal skills.
- Analytical mindset with proficiency in using analytics tools to measure user engagement.
- Creative thinking and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for fostering a strong sense of community and brand loyalty.
Location:
Remote is acceptable
Base salary - US wide $93,276.0000 - $124,368.0000
The stated pay scale reflects the range that Slate reasonably expects to pay for this position. The actual pay rate and pay grade for this position will be dependent on a variety of factors, including an applicant’s years of experience, unique skills and abilities, education, alignment with similar internal candidates, marketplace factors, other requirements for the position, and employer business practices. In addition to base pay, Slate also offers short-term and long-term incentive programs – 401k match, annual bonus and company equity, based on eligibility, along with a robust offering of benefit and wellness plans, HSA/FSA.
We want to work with people that reflect the communities in which we operate:
- Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
- Slate is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recar-talent_acquisition@slate.autoor 813-468-7257.
How to Apply: Please submit your resume, a cover letter highlighting your experience in loyalty and retention strategies within community management, and any relevant examples of successful programs or initiatives. We look forward to reviewing your application and discussing how your expertise can contribute to the continued growth and engagement of our community.
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