National Sales Manager

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

Responsibilities:

• Own and manage all political and national advertising sales efforts including negotiations and transactions, and public files.
• Attain or exceed assigned budget and achieve estimated market share goals for all billing types.
• Develop incremental revenue opportunities within new and existing national advertisers as they relate to all platforms.
• Work closely with the Director of Sales and Local Sales Managers in pricing and managing inventory to effectively sell KPNX to all accounts – local and national.
• Plan, develop, and execute a strategy to achieve revenue goals by increasing shares of business for KPNX on existing and new accounts.
• Act as a marketing consultant to national accounts utilizing station marketing and merchandising materials in developing marketing plans, co-promotions, and vendor programs.
• Negotiate effectively and secure NTR/sponsorship/Enterprise opportunities.
• Participate in client meetings, building relationships with top regional clients and be active in the community.
• Ensure the national sales team continually positions the audience for rate and share of business.
• Respond to avails and/or assign accordingly and work with the Programming Manager to maximize all Paid Programming avails and placement.
• Track performance and monitor and approve all new, revised, and canceled National orders.
• Oversee pre-logs, posts, pre-empts, make goods, and Accounts Receivable.
• Travel to build and maintain successful relationships with buyers, planners, and clients.
• Assist the Director of Sales with special projects as assigned.

Requirements:

• Minimum 5 years of broadcast TV sales experience and account engagement
• Track record of successfully achieving or exceeding national sales goals in the broadcast TV sales industry within fast-changing, dynamic environments.
• A proven track record of packaging and selling sports and specials sponsorships along with other premium programming and products.
• History of managing political advertising and fluency in the rules and regulations surrounding political for candidate and issue advertisers.
• Established leadership skills and elite sales and customer service skills.
• Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
• Proficiency with Excel, Word, Powerpoint, Wide Orbit Sales, Wide Orbit Traffic & Analytics, ComScore, Matrix, Media Monitors, Ad Impact and qualitative data.
• Ability to handle multiple tasks and projects effectively under deadline pressure.
• Attention to detail and accuracy.
• Ability to effectively solve problems.
• Strong presenter and communicator with internal and external customers and partners.

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Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.