Director, Public Relations

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As Director of PR, you will work collaboratively with internal teams, licensing partners, and external stakeholders to elevate the narrative for some of the world’s most recognizable brands. You will oversee PR strategy and activations, product placements, and media relationships to increase brand reach and relevance across broadcast, digital, social, and print media.

What You'll Do

PR Strategy & Execution

• Lead the development and execution of integrated PR and communications strategies for Authentic’s sports and lifestyle brands, including but not limited to Reebok, Champion, Nautica, Brooks Brothers, Hunter, and more.
• Foster and expand strong relationships with key media outlets, stylists, celebrities, and influencers to amplify brand presence across various channels including TV/film, digital, social, and print.
• Develop and distribute press materials including press releases, media alerts, and pitch communications for product launches, partnerships, and campaigns.
• Identify and execute PR opportunities to tell compelling brand stories that resonate with key target audiences across multiple media platforms.
• Partner with the Marketing and Brand teams to ensure PR strategies align seamlessly with overarching marketing campaigns and the business goals, driving a unified message and maximizing brand impact.
• Maintain clear and consistent communication with global partners to ensure alignment across markets and regions.
• Leverage strategic partner and media relationships to manage and protect brand reputation, ensuring consistent messaging and positive coverage across all media.

• Manage large-scale media and influencer seeding programs, ensuring that product placements are aligned with the brand’s image and resonate with target audiences.

• Collaborate with Authentic’s Corporate Communications team to ensure consistent and timely dissemination of internal and external brand highlights, news, and updates.

• Utilize MuckRack and other tools to monitor media coverage, track press mentions and build and maintain up-to-date media lists.
• Recap PR efforts and results, sharing key outcomes and insights with leadership, business development teams, and external partners to demonstrate the success and impact of PR activities.

Must Haves

• 8-10+ years of experience in public relations or a related field, with a focus on sports, active and outdoor – agency experience preferred.
• Proven track record in securing high-impact media coverage across top-tier outlets in fashion, sports, entertainment, and lifestyle.
• Strong relationships with key media contacts, stylists, celebrities, and influencers, with a deep understanding of the current media landscape.

Primary Location Salary Range:

$100,000 - $120,000

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

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https://www.authentic.com/privacy-policy