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SVP, Brand Management - Sports & Lifestyle

New York, New York

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As the SVP, Brand Management - Sports & Lifestyle (Reebok), you will play a pivotal role in the global integration of the Reebok brand into the Authentic Brands portfolio. This critical position requires close collaboration with the Global President, Sports & Lifestyle, regional leaders, and corporate teams to execute and continuously refine strategies that leverage Reebok’s heritage and prestige to drive brand growth and sales.

We are looking for a visionary leader with deep expertise in footwear, brand licensing, retail, and eCommerce, complemented by a robust network within the licensing and retail sectors.

In this role, you will hold ultimate accountability for the brand’s performance and spearhead new business development initiatives across the region.

 

What You’ll Be Working On

Develop and lead Authentic’s territory strategy.

  • Manage the strategy and execution of a multi-million-dollar business, including planning, revenue forecasting, and business analysis to inform go-forward plans for growth and efficiency
  • Work collaboratively with Authentic’s corporate international leadership team to develop and execute the strategy for expansion in the region
  • Develop and implement business plans to ramp up business development and awareness of the company’s brand portfolio
  • Position Authentic’s entertainment brands competitively; monitor competitor product efforts, site changes, and industry trends; work proactively to sustain the strength of brands and products
  • Work collaboratively with licensees to develop and execute critical action plans, including product initiatives, wholesale and retail distribution efforts, and digital and social media marketing
  • Manage the strategy and execution of a multi-million-dollar business, including planning, forecasting, and analyzing results to define a go-forward plan for growth and efficiency to increase online sales and optimize the customer experience

 

Lead territory business development

  • Formulate a development strategy that generates a new business pipeline; incorporate regional and categorical nuances into the sales strategy
  • Work with corporate and local People & Culture to source and recruit a business development team that prospects, qualifies, and closes new licensing and direct-to-retail deals.
  • Take a hands-on approach to business development; work closely with the business development team to drive sales activity and close deals
  • Leverage your network of contacts to schedule discussions and meetings with target licensing and retail prospects

 

Establish, manage, and optimize a high-performing team

  • Serve as leader and manager of the territory team including business development, partner management, marketing, legal, and shared services
  • In partnership with Authentic Corporate, source, recruit, and select top talent for the team
  • Mentor and lead the territory team; plan and execute talent retention strategies
  • Coordinate for the delivery of training, career, and talent development that retains talent and strengthens the business
  • Observe team performance and provide regular feedback and coaching to help team members maximize their contributions.

Oversee brand and marketing management

  • Own partner licensee relationships: Train, develop, and ensure licensees are adhering to the standards of their agreements
  • Coordinate and align brand marketing between Authentic and licensees, guaranteeing the most up-to-date brand information is conveyed to and adopted by the licensee
  • Monitor licensee performance and proactively troubleshoot and correct challenges relating to key contractual and operational issues
  • Support accounts receivable and collections activity
  • Lead and facilitate productive communications between the territory and Authentic corporate office; ensure that local employees are informed and aware of corporate initiatives and directions related to their job responsibilities
  • Establish a formal framework for the timely and transparent reporting of business matters to the Authentic corporate team

 

Must Haves

  • Have 15 or more years’ experience in the sporting goods or associated industry, with an emphasis on brand monetization and development
  • Be a driven self-starter with executive-level leadership qualities
  • Have extensive hands-on experience leading all aspects of a business operation, including business development and sales, brand management, and marketing
  • Be a decisive problem solver with the ability to assess situations quickly, consider options, and choose a path forward
  • Have experience working independently and exhibit excellent communication skills
  • Understand the mechanics of the licensing business model
  • Possess an extensive network of contacts in the licensing and retail sectors in the assigned territory
  • Have a deep understanding of the market and consumer in the assigned territory
  • Have earned a bachelor’s degree, MBA preferred

 

Primary Location Salary Range:

$200,000 - $300,000

 

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

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