Job Application for Social Marketing Manager at CASETiFY

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Job Description

Social Media Strategy & Content Planning
- Develop and execute a localized social media strategy in alignment with global brand direction.
- Collaborate with the global social, design, and creative teams to ensure cohesive storytelling across platforms.
- Lead the planning, development, and execution of the Korean social media content calendar.
- Partner with the KR Content Producer to create high-quality, on-trend content that captures Korean consumer interests.
Content Development & Execution
- Identify key content needs and develop a monthly content program tailored to the Korean audience.
- Brief the Content Producer on detailed content ideas, coordinating shoots, post-production, and publishing.
- Manage the KR social media grid, ensuring a consistent and engaging brand presence.
- Supervise and provide guidance to the KR Content Producer to ensure alignment with brand strategy and execution excellence.
Social Media Marketing Campaigns
- Plan and execute social media-driven marketing campaigns from market research to final execution.
- Develop creative proposals and campaign concepts aligned with brand objectives.
- Track and manage campaign timelines, ensuring timely execution and high-quality deliverables.
Global Coordination & Asset Management
- Align with global social teams to leverage global content assets for the Korean market.
- Track, communicate, and manage global social account timelines and ensure seamless integration into local plans.
Analytics & Reporting
- Monitor and analyze social media performance metrics and campaign results.
- Generate social data reports, sharing key insights and recommendations with cross-functional teams.
- Continuously optimize content and campaigns based on performance data and market trends.
Agency & Influencer Collaboration
- Manage relationships with local creative agencies and studios for content creation and copywriting.
- Stay up-to-date with social media and influencer trends, providing competitive insights and recommendations.
- Identify opportunities to collaborate with influencers and key opinion leaders (KOLs) to amplify brand presence.

Repuirements

7+ years of related experience working in the Marketing or Social Media field
Bachelor’s Degree in Marketing, Communications, Advertising, or a related field
Social media obsessed: live and breathe social media, be up to date with the latest social trends and best practices, and are the first to test new features when they launch
Experience with visual storytelling, and producing compelling and engaging social content
Strong proficiency in Google Sheets, Docs, Keynotes and Slides
Ability to handle multiple, high-priority projects in a demanding environment
Self-starter with strong initiative, ownership, and accountability for business
Excellent written, verbal, and visual communication skills on both technical and non-technical matters
Strong proficiency and fluency in English & Korean is a must

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Social Marketing Manager

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