Director of Marketing

Are you a champion of brand strategy, skilled in transforming a law firm’s presence into a beacon of trust, credibility, and growth within the legal landscape?

Do you have the creative vision to lead marketing initiatives that blend tradition and innovation, balancing digital campaigns with community-driven engagement?

Can you navigate the intricate dynamics of a fast-growing law firm, orchestrating the synergy between attorneys, team members, and external vendors to align marketing efforts with client success and firm expansion?

Is your approach to marketing underpinned by a blend of strategic thinking, measurable results, and a passion for storytelling that resonates with diverse audiences?

Final question: When faced with a challenge, do you get excited or run away?

 

 

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At PJI Law, PLC, we are dedicated to providing personalized, high-quality legal services to individuals, families, and businesses across Virginia. With offices in Northern Virginia and Richmond, our firm helps clients navigate estate planning, probate and estate administration, civil litigation, and business law. Each matter we handle is first and foremost a personal issue, and our mission is to provide peace of mind through attentive service, clear guidance, and trusted advocacy.

Serving more than 1,500 new clients each year, our team of 20+ attorneys and 60+ team members has built a reputation for professionalism, integrity, and client-centered service. Our culture is rooted in growth, community, and strong values, earning us recognition as a “Great Place to Work” multiple years in a row. At PJI Law, we are as committed to supporting our team as we are to serving our clients.

The Director of Marketing will be a key member of the leadership team, responsible for shaping the firm’s brand strategy, managing a $1–2M marketing budget, and overseeing both digital and community-driven initiatives. This role will build and lead a marketing department, manage vendor relationships, and drive campaigns that generate qualified leads, strengthen client experience, and amplify the firm’s presence across Virginia.

What you’ll do:

• Strategic Planning: Collaborate with the CEO to develop and execute a comprehensive marketing strategy and budget, supporting the firm’s growth goals and expansion into new markets.
• Team Leadership: Create and develop the marketing department by hiring and coaching team members, establishing clear roles and expectations, and fostering accountability and alignment with the firm’s mission and values.
• Marketing Operations: Oversee execution of all marketing campaigns and strategies across digital, community, print, events, and mass media channels, ensuring efficiency and strong ROI.
• Vendor & Budget Management: Manage marketing vendors — including digital partners, local providers, and national agencies like Crisp — and oversee a $1–2M annual budget with attention to ROI and cost per qualified lead.
• Brand Strategy: Develop and refine the firm’s brand identity, messaging, and positioning, ensuring consistency across all platforms and client touchpoints.
• Community Engagement: Lead community marketing initiatives, seminars, webinars, and local events to strengthen client and referral relationships, while enhancing the firm’s close ties with certain values-driven groups such as the local Catholic community.
• Client Experience Integration: Oversee marketing-driven aspects of the client journey, including reviews, testimonials, surveys, and reputation management.
• CRM Oversight: Manage, improve, and segment the firm’s CRM database to support more effective campaigns and client communications.
• Team Collaboration and Culture: Partner with the Director of Sales and firm leadership to align marketing strategies with sales efforts and ensure a steady flow of qualified leads. Develop firm-wide training and coaching programs that foster a culture of rainmaking, encouraging referrals and business development across all team members.
• Data-Driven Optimization: Monitor and analyze KPIs such as lead generation, conversion rates, cost per qualified lead, and ROI; leverage insights to refine strategies and improve outcomes.
• Policies & Procedures: Develop, maintain, and improve marketing-related policies, systems, and procedures (PSPs) to ensure consistency and scalability.
• Innovation: Identify and implement new tools, technologies, and AI solutions to improve marketing productivity, efficiency, and results.
• Compliance: Ensure marketing efforts comply with legal industry regulations, bar rules, and ethical advertising standards.

 

What we’re looking for: 

• Experience: 5+ years of progressive marketing experience, including at least 2 years in a leadership role. Prior law firm or professional services experience is a plus, but not required.
• Budget & Vendor Management: Proven ability to manage $1M+ budgets and oversee vendor contracts while optimizing cost of acquisition.
• Digital Marketing Expertise: Proficiency across all digital channels, including SEO, PPC, LSA, paid and organic social, online reviews, and CRM systems.
• Brand Development: Demonstrated success in building, managing, and scaling brand strategy and messaging.
• Leadership Skills: Strong team-building abilities, with experience hiring, coaching, and leading high-performing teams.
• Organization & Project Management: Strong ability to manage multiple priorities, deadlines, and initiatives with precision and accountability.
• Analytical Mindset: Data-driven approach with proficiency in marketing analytics, reporting, and KPI management.
• Creative & Strategic Thinking: Innovative problem-solver with a passion for storytelling and brand positioning.
• Cultural Fit: Alignment with PJI Law’s mission and values, including respect for the firm’s history, community ties, and communication style. Must be comfortable engaging with communities where faith, tradition, and family are central themes.
• Communication Skills: Outstanding written, verbal, and interpersonal communication skills, with strong negotiation and relationship management capabilities.          

 

 

Why you should work here: 

• Empowering Culture: Join a firm that values growth, retention, and a team-oriented environment where people genuinely enjoy working together.
• Fast-Growing Firm: Be part of a business-minded organization that has doubled in size and continues to expand across Virginia.
• Community-Oriented: Contribute to a firm deeply involved in its community, with strong partnerships with local law firms, professionals, and values-driven groups to include the Catholic community.
• Leadership Role: Play a key part in the leadership team with the authority to shape brand strategy and build out your own department.

 

 

Additional perks:

• Annual Bonus: Be eligible for a performance-based annual bonus tied to results.
• Health Benefits: Enjoy access to comprehensive health, dental, and vision coverage to support your well-being.
• Retirement: Plan for your future with a 401(k) program that includes firm contributions.
• Insurance: Gain peace of mind with firm-paid life and disability insurance.
• Time Off: Recharge with generous paid time off, firm holidays, and flexible work options.
• Unique Benefit: Take advantage of an exclusive perk — a full estate plan provided to you by the firm.
• Environment & Culture: Enjoy a people-first workplace with big team events, complimentary snacks and beverages, a welcoming office environment, and a collaborative culture.

 

 

At PJI Law, PLC, your role as Director of Marketing is more than managing campaigns — it is about shaping the voice and reputation of a fast-growing firm built on trust, community, and client-first service. You will have the opportunity to lead strategy, innovation, and brand growth, while building a high-performing team that drives measurable results. This is your chance to leave a lasting mark on both the firm and the clients we serve, joining a culture that values excellence, collaboration, and meaningful impact.