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Senior Manager, Content Marketing

Oakville, Ontario - Canada

Who we are

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
 
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
 
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Manager, Content Marketing who will lead a team of high-performing content marketers in developing, executing, and reporting on innovative content strategies that drive demand and fuel pipeline growth. This includes leading content strategy, topic and audience identification, content optimization, distribution across multiple formats, and brand alignment. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

What makes a world-class B2B content marketing strategy? How can AI be leveraged within content marketing to drive greater performance and productivity? In this role, you are a creator at the forefront of content marketing as a discipline and a key player in Geotab's marketing success. Under the direction of the AVP, Brand & Growth Marketing, you'll lead a team of high performing content marketers in developing, executing and reporting on innovative content strategies that drive demand and fuel pipeline growth. You will lead content strategy, topic and audience identification, content optimization, distribution across multiple formats, and brand alignment. You'll collaborate with cross-functional teams (i.e. Demand Generation, SEO and Digital Marketing, Video Production), industry experts, and influencers to create engaging content experiences and push the boundaries of content marketing across all formats. If you're passionate about storytelling, data-driven marketing , and building a strong team, this is a great opportunity for you.

How you'll make an impact

  • Develop and execute a comprehensive content marketing strategy aligned with revenue and demand generation goals.

  • Lead the creation and maintenance of the annual content calendar, ensuring alignment with marketing campaigns and channels.

  • Create compelling narratives across various content formats (written, visual, video, audio, interactive) to strengthen market presence and engage target audiences.

  • Collaborate with subject matter experts to develop ROI-driven content that translates technical concepts into clear value propositions.

  • Oversee the optimization of content for various platforms and analyze performance to refine strategies.

  • Act as a key liaison between content creators and channel owners to ensure effective content distribution and impact across the customer journey.

  • Forecast, monitor, and report on content performance metrics to leadership, providing insights for strategic adjustments and budget allocation.

  • Lead and mentor a team of content marketers, fostering a collaborative and results-oriented environment.

  • Develop and implement an AI strategy to enhance content creation, distribution, and overall productivity.

  • Ensure all content adheres to brand guidelines, voice, and tone for consistency and differentiation.

  • Stay current with SEO and LLM best practices to maximize organic reach and content effectiveness.

  • Collaborate cross-functionally to gather insights, identify trending topics, and align content with broader marketing initiatives.

  • Identify and cultivate relationships with influencers and industry experts to amplify content reach and impact.

  • Continuously evaluate and improve content processes and tools to enhance efficiency and effectiveness.

  • Contribute to the development of a content center of excellence and maintain a comprehensive content library.

What you'll bring to the role

  • 8-10 years of proven experience in B2B content marketing strategy development, digital copywriting, or a similar role, ideally within the B2B SaaS technology sector.

  • 3-5 years of demonstrated experience leading and managing content marketing teams, including performance management and team operations.

  • Bachelor's degree in Journalism, Marketing, Communications, or a related field (or equivalent experience).

  • Strong understanding of the B2B marketing landscape and the ability to develop strategies that drive results.

  • Proven ability to create and implement content strategies aligned with Ideal Customer Profiles (ICPs) and buyer personas across various content formats and channels.

  • Deep knowledge of conversion copywriting, SEO, social media, and digital marketing best practices.

  • Exceptional writing, editing, and proofreading skills with a keen eye for detail.

  • Strong analytical skills to interpret data, derive actionable insights, and optimize content performance.

  • Technical proficiency in marketing technology and analytics tools (e.g., CRM, marketing automation, Google Analytics, SEO tools, AI content tools).

  • Excellent leadership, communication, interpersonal, problem-solving, and networking skills.

  • Ability to thrive in a fast-paced, agile environment and manage multiple priorities effectively.

  • Experience collaborating with cross-functional teams and subject matter experts.

  • Adaptability and a proactive approach to staying current with industry trends and technologies.

  • Experience in the connected transportation/telematics industry or related B2B technology sectors preferred. 

  • Previous experience in Public Sector, Commercial Transportation, or Mobility Insights preferred.

  • Certifications in content marketing, copywriting, or AI for marketing a huge plus. 

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
 
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
 

Why job seekers choose Geotab

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
 
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

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Geotab’s Voluntary Self-Identification Survey

Geotab is committed to fair and equitable treatment for all, and fostering a culture that embraces diversity and inclusion throughout the hiring process and beyond. At Geotab, our unique company culture is built upon the value of “always do the right thing” which is embraced by employees around the world. As a global organization, we continuously seek ways in which we can support both our staff and our communities through programs and partnerships focused on empowering diversity and prioritizing inclusion. 

We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary. Opting not to participate will not impact your job application in any way. Information obtained will not be associated with your name or job application in any identifiable manner. This information will be kept secure and confidential and will be used solely to evaluate our diversity and inclusion efforts. The information collected in this survey is only available to HR staff and Geotab data scientists to view in aggregated data format and not on an individual basis. Your answer will be maintained confidential and not be seen by selecting officials or anyone else involved in making hiring decisions.

Note to USA Applicants: This is a separate survey from the EEO-1 Voluntary Self Identification Form used in the United States for compliance purposes. We feel that the options found in the mandated survey do not encompass the rich diversity of our applicants, and as such strive to provide additional responses that reflect the landscape more accurately.

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