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Manager, Global Brand Strategy & Consumer Engagement

New York Metropolitan - Hybrid

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. Sol de Janeiro values diversity and inclusion and is committed to creating an inclusive environment where every person can enjoy a successful career.

The Manager, Global Brand Strategy & Consumer Engagement role is a key contributor to the strategic development of our 360-degree Go-To-Market (GTM) strategies across launches and brand initiatives, creating standout brand experiences in today's dynamic market. As a key member of the Global Consumer Engagement team, this role conceptualizes and develops campaign frameworks, buzz-building activations, and cross-functional alignment to ensure global consumer relevance and engagement.

This role reports to the Director, Global Brand Strategy & Consumer Engagement. 

RESPONSIBILITIES:

  • Manage the release and implementation of global marketing frameworks through well-structured toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines, and activation concepts.
  • Connect with cross-functional stakeholders to deliver clear tools for go-to-market launches across regions and channels.
  • Support major launch 360 strategy, while also taking the lead on smaller-scale projects. Ensure each initiative is strategically aligned with our overarching brand goals.
  • Work closely with various departments, including Global Product Marketing, Trade marketing teams and Creative teams, to ensure alignment and coherence in all marketing efforts.
  • Manage & assist in crafting creative briefs for assets that meet the goals of the program across multiple platforms inclusive of best-in-class examples and soliciting cross-functional team feedback.
  • Support agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer.
  • Support the Director in the implementation of new digital and experiential strategies, ensuring cohesive storytelling and branding.
  • Regularly assess global trends and competitive activities, integrating these insights into marketing strategies.
  • Assist in the planning and execution of event guidelines and partnership proposals as needed.
  • Issue launch newsletters and impactful recaps for activations.
  • Support the management of the vendor & invoicing process of the Global Brand Strategy & Consumer Engagement budget lines.
  • Support seasonal product storytelling and marketing campaigns.
  • Manage collateral & nonsaleable forecasting with PDR teams ensuring forecasts and budgets are in sync. Shipment orders are placed to fuel global consumer engagement initiatives.

Job Requirements/Qualifications:

  • Bachelor's degree in Marketing, Business, or related field
  • 3+ years of experience in integrated marketing
  • Experience developing and executing GTM strategies, preferably in the beauty or CPG industry
  • Strong organizational and problem-solving skills
  • Exceptional cross-functional collaboration skills
  • Proficiency in marketing analytic tools
  • Excellent communication and presentation skills
  • Solid written and verbal communication skills

#LI-hybrid

Salary Range

$100,000 - $110,000 USD

In addition to base salary, this position may be eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is an Equal Employment Opportunity employer. It is Sol de Janeiro's policy not to discriminate based on any legally impermissible factor, including, but not necessarily limited to, race, color, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, veteran status, age, medical condition, genetic information, pregnancy, sexual and reproductive health decisions and any other characteristic prohibited by federal, state and/or local laws.  

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

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