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Director, Media + Digital Strategy & Consumer Engagement - Americas

New York Metropolitan - Hybrid

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

Help shape the future of our brand across the Americas as you spearhead an omnichannel paid media strategy designed to captivate our audience and amplify brand presence throughout the Americas region. Collaborate across the marketing organization and sales channel leaders to integrate a robust omnichannel media strategy into our comprehensive marketing initiatives. Serve as the essential liaison with our media agencies.

This role will report to the Executive Director, Americas Marketing. 

Responsibilities: 

  • Lead the planning and execution of the Americas omnichannel media strategy, laddering up to the goals and strategies for the region and ensuring alignment with global strategies.
  • In partnership with channel paid media teams, drive successful media planning across the entire funnel with full accountability for spend.
  • Act as the primary point of contact for the media agencies (Brand & Performance), developing a strong partnership in strategic planning and execution
  • Collaborate closely with Direct-to-Consumer (DTC), Amazon, Brand, and Retail Marketing teams to ensure Paid media and Digital engagement supports the comprehensive 360-degree marketing plans.
  • Design and deploy targeted, data-driven, and customer-centric campaigns across all channels to influence customer behavior, drive demand, and increase revenue.
  • Elevate brand equity and improve customer lifetime value through strategic initiatives across paid digital media touchpoints.
  • Provide guidance and support to channel leads by leveraging retail media network ad products. Stay current with RMN roadmaps to identify new opportunities for brand alignment and capitalize on emerging ad products and features.
  • Stay informed on emerging trends across all relevant platforms to ensure the adoption of innovative campaign strategies.
  • Develop strategic partnerships with key platforms to ensure SDJ gets access to the best from our media partners.
  • Measure and optimize, establishing benchmarks and working with agencies and internal teams for continual campaign improvement. Ensure clear, actionable, insightful reporting.
  • Manage the media budget, partnering with regional marketing & Channel leads and Finance.
  • Balance media spend across channels to optimize performance and achieve marketing objectives.

Qualifications:  

  • 8-12+ years Media experience.
  • Demonstrable experience in media strategy and planning within a complex organizational structure, with a focus on retail media networks.
  • A deep understanding of omnichannel media strategies and digital marketing, with a track record of increasing brand awareness and consumer engagement.
  • Experience with retail media networks and understanding of their role in driving omnichannel success.
  • Proficient in developing and implementing data-driven campaigns, with an ability to analyze campaign performance and make data-informed decisions.
  • Strong communication skills with the ability to align cross-functional teams and work within a global strategic framework.
  • A proactive approach to staying ahead of media trends and integrating emerging platforms and techniques into the media strategy.
  • Analytical skills coupled with a test-and-learn mentality for continuous improvement of media campaigns.
  • Strategic budget management skills with experience in planning, communication, and optimization of media spend across various channels.
  • Must be comfortable working in our NYC HQ 1-3 days a week

#LI-Hybrid

Salary Range

$180,000 - $200,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.  The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time. 

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

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