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Global IMC Operations Analyst

São Paulo, SP

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

More About Us 

BEES, a subsidiary of AB InBev (ABI), has revolutionized the global beer route to market by creating a digital B2B marketplace application that directly connects retailers with manufacturers and distributors, simplifying processes such as ordering, scheduling deliveries, and obtaining support. Originally launched in 2019 for ABI, BEES now encompasses relationships with 1st party partners (where ABI sells and distributes) as well as 3rd party CPG companies (such as Nestle, Mondelez, L’Oréal, and Gloria) offering them a Digital Transformation service to digitize their route to market. As of 2024, BEES operates as a multicategory application in 26 countries and continues to expand, with over 3.5 million registered customers, including retailers, bars, restaurants, hotels, grocery stores, and pharmacies, managing over $40 billion in global GMV annually. 

Role Overview 

The BEES Global Retail Media & CRM team is seeking a CRM Campaign Analyst to support the centralized execution and optimization of digital communication campaigns through the Braze platform. The role will focus on implementing CRM campaigns, defining audiences across communication channels, and ensuring efficient execution aligned with marketing and business objectives. 

Working closely with global and local stakeholders, the analyst will execute and monitor campaigns, identify optimization opportunities, and generate insights to improve engagement and conversion metrics. 

The role will also translate campaign results into actionable learnings and best practices to support the development of customer’s communication and marketing capabilities, contributing to a more scalable and data-driven CRM operation across markets. 

Roles and Responsibilities 

  • Campaign Support: Assist local teams in launching and optimizing campaigns for customers; 
  • Data Insights: Work closely with local teams and data specialists to analyze campaign performance, identify trends, and provide actionable recommendations; 
  • Analyze communication performance metrics using data to identify trends, potential issues, and areas for improvement within the digital communication channels. 
  • Test & Learn: Guide & execute testing roadmaps in order to leverage actionable learnings across online modules and partners; 
  • Artwork Development: Co-own internal artwork development needs along with local teams & internal agency. 
  • Customer-centric: Establish a regular feedback routine with customer, internal teams (Key Account Manager, marketplace services team) and deliver ongoing training to improve campaigns results. 
  • Provide regular performance reports and insights to local teams and management, helping inform future communication strategies. 
  • Maintain accurate and up-to-date documentation of processes and procedures for global measurement guidelines. 

Qualifications: 

  • Experience in Braze (Nice to Have) or a related field (Digital communication, CRM, Integrated Marketing Campaign) & Channels: In app, push notifications, slide up, banner, storyly. 
  • Ability to manage multiple projects and tasks simultaneously in a fast-paced environment. 
  • Proven experience in handling technical issues and campaign management in a digital communications setting.  
  • Tech-savvy with experience in collaborating with technical teams (engineering, product, etc.).  
  • Strong communication and collaboration skills, with the ability to work across different teams. 
  • Fluent English required, Spanish required 

What We Offer:

  • Performance based bonus*
  • Attendance Bonus* 
  • Private pension plan
  • Meal Allowance
  • Casual office and dress code
  • Days off*
  • Health, dental, and life insurance
  • Medicines discounts
  • WellHub partnership
  • Childcare subsidies
  • Discounts on Ambev products*
  • Clube Ben partnership
  • Scholarship*
  • School materials assurance
  • Language and training platforms
  • Transport allowance

*Rules applied

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Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing abi-team@firstprivacy.com if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

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