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Senior Brand Marketing Associate
Job Description
- Work closely with team members to drive the development and execution of MKT campaigns for CASETiFY CN, with brand passion, consumer centric mindset, lead the consolidation of complete go-to-market approach (brand narrative, creative content, EC and Retail driven). Support each campaign awareness and engagement with target segments
- Develop insights-led communications and campaigns which are fresh, creative and brand encouraging to audiences. Support to build and defend market share with plans aligned to long-term brand strategy and roadmap
- Orchestrate multi-touch point content planning. Work cross-functionally with Social, Influencer team and external key partners to close the brand story-telling loop, enabling all channels cohesive messaging distribution and also achieve business success
- Collaborate closely with multiple business functions, including EC and Retail to drive up the growth of assigned category
- Closely work with global counterparts to understand the global strategy, positioning and support plan and integrate CN market-fit input to ensure products and campaigns well resonate with local consumers
- Implant retail / PR events on brand moments and promotions to amplify brand voice and drive sales
Requirement
- Bachelor’s degree or above
- Excellent written and spoken English skills
- Strong project management and keen to execution details
- Strong communication skills and vendor management
- 3-5 years’ experience in FMCG marketing or related industry
- Passionate about Global fashion trends, working experience in global lifestyle brands will be a plus
- Have accountability for a range of marketing specialties, such as media, digital, PR, EC and etc.
- Adaptable to a fast-growing business environment and good team player
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