Senior Manager, Club Social Strategy

 

Overview /Objective: 

The NFL’s Marketing department is seeking a Senior Manager of Club Social Strategy to serve as a key partner and advisor to all 32 clubs, helping to connect league priorities with team-level content strategy and innovation. This role will focus on optimizing social media performance across the ecosystem by identifying trends, developing best practices, and turning data-driven insights into tailored recommendations. The ideal candidate brings deep social media expertise, a collaborative mindset, and a passion for helping teams engage fans in meaningful, measurable ways. Success in this role requires a strong mix of creative thinking and analytical skills, as well as the ability to operate efficiently in a fast-paced, detail-oriented capacity.   

 

Responsibilities: 

• Lead the development and implementation of data-driven strategies to optimize social media performance across clubs’ accounts, with a focus on fan engagement and innovation. 

• Serve as a strategic advisor to clubs, providing 1:1 consultations tailored to each team’s unique content strategy and business priorities. 

• Support the expansion of Club social media efforts in international markets, identifying opportunities and offering scalable solutions. 

• Act as a subject matter expert on social trends and emerging platforms, with a strong understanding of what drives engagement and content consumption.  

• Oversee social reporting, including the delivery of weekly, monthly, event/campaign-based, and ad hoc reports for both internal and club stakeholders. 

• Translate data into actionable insights – identifying emerging trends, performance benchmarks, and strategic opportunities across all platforms. 

• Drive cross-functional collaboration with Marketing, Media, Legal, Club Business Development, and other internal teams to integrate social strategies into broader League priorities and tentpoles – including but not limited to Super Bowl, Combine, Draft, and Pro Bowl. 

• Build and maintain relationships across League departments, clubs, platform partners, and external vendors. 

• Assist in the development of executive-level presentations and decks. 

• Manage and mentor two direct reports. 

 

Required Qualifications: 

• Bachelor’s degree in marketing, communications, business, or another related field. 

• Minimum of 7-8 years of relevant professional experience within the social media space. 

• At least 3 years of experience managing direct reports. 

• Thorough understanding of social media platforms and content performance (including but not limited to TikTok, Instagram, X, Snap, Facebook, Reddit, etc.). 

• Deep knowledge of social analytics and experience with tools such as Emplifi, Zoomph, etc.  

• Experience with driving key business priorities such as tune-in, revenue, and ticket sales through social media. 

• Strong attention to detail and ability to multitask multiple high-stakes projects efficiently.  

• Exceptional collaboration and communication skills, with the ability to work with a wide variety of personnel (from the c-suite to interns). 

 

Preferred Qualifications:  

• Prior experience within sports is a plus, but not a requirement.  

• Ability to translate data into clear, visually compelling presentations and dashboards. 

 

Other Key Attributes / Talent Characteristics: 

• Strong organization skills and attention to detail are extremely crucial to this role. 

• Ability to stay on top of deadlines and thrive in a fast-paced, service-oriented environment. 

• Must be a self-starter with the ability to work both independently and on a team. 

• Demonstrated leadership capabilities, including mentoring and developing junior team members. 

 

Physical Demands: 

N/A 

 

Travel: 

• 10-15% 

 

Terms /Expected Hours of Work: 

• Must be able to work nights and weekends during NFL gamedays, League events (e.g. Combine, Draft), and other peak periods. 

• Must be able to work holidays depending on the NFL game schedule (including but not limited to Thanksgiving, Christmas Eve, Christmas, New Year’s Eve, New Year’s Day).  

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset