Brand Manager, Robot
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
This role is based in Needham, MA.
The Brand Manager for the Robot Vacuum team will be responsible for driving growth of the portfolio through breakthrough innovation and communications. The Brand Manager will develop a category innovation pipeline, from concept development to execution, and lead cross functional teams through the commercialization process. This includes driving consistency in voice, tone and message across all channels (i.e. packaging, advertising, PR, social, web content, collateral, trade). You will contribute effectively to the development of brand strategy, help shape the marketing plan and ensure excellence of execution in market to deliver upon category goals.
Here are some of the EXCITING things you’ll get to do:
- Working with the Product Development and Creative Services teams, lead the development and execution of new product innovation strategies and go-to-market plans – specifically, message development and execution for packaging, digital, & in-store assets
- Drive a consumer-first mentality to develop relevant messaging that delivers clear consumer understanding of products and brand
- Manage creative development processes (i.e. timeline, approvals, protocols), ensuring thorough reviews & eventual leadership alignment
- Partner with Consumer Insights to build a clear learning agenda for the Robot category and NPDs to ensure product launches are set up for success
- Be the category expert: understand price, positioning, competitive landscape, and market needs – digest insights, connect the dots, summarize conclusions, and recommend a product roadmap strategy that will drive a high rate of sale
- Develop category/brand positioning strategies, portfolio architecture, and breakthrough claims with the goal of increasing marketability and maximizing sales
- Communicate the value proposition of new products to the Sales teams and develop the tools that enable sell-in
- Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
- Conduct post-launch analysis of marketing activities, recommending improvements and evolutions of future brand activity
ATTRIBUTES & SKILLS:
- Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and innovation planning and execution
- Minimum 3 years of prior experience in Consumer-Packaged Goods
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Degree in Marketing or related field, or equivalent; MBA preferred
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
Apply for this job
*
indicates a required field