Sr Manager, Integrated Marketing - APAC

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

Senior Integrated Marketing Manager, will manage the localization of all brand marketing efforts for the APAC region. You’ll work closely with global counterparts to leverage innovative planning, strategy, and collaboration to build and evolve these brands to breakthrough initiatives in APAC markets, with a focus on China. You’ll collaborate with peer groups across functions including Brand, Sales, and Creative to build and execute 360-degree, integrated marketing programs. You’ll also work directly with global licensing partners and target retail accounts to drive the brand’s strategic vision and execute campaigns that extend from the annual brand plan.

​What you’ll be working on

• Formulate and implement local brand marketing strategies, social media and digital plans to achieve brand/business goals and annual financial targets, laddering up to the global brand strategies.
• Execute and manage implementation of digital/social initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components).
• Manage consistent, ongoing communication with both internal and external stakeholders ensuring plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business and translated for local delivery.
• Participate in brand strategy discussions and planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, identify brand growth opportunities.
• Integrate new APAC licensees into the Authentic integrated marketing ecosystem.
• Drive planning and execution of new content strategies that drive brand relevance and engage consumers.
• Report findings on research related to brand performance and opportunities; incorporate into future strategy. Source content inspiration and track competitors’ initiatives.
• Manage social content calendars to optimize posting schedules and engagement opportunities for brands.
• Day-to-day social posting and community management across key platforms, including Douyin, WeChat, Weibo, RED, and more.
• Plan and manage KOL campaigns.
• Moderate user generated content for use across channels and ensures that rights are requested and received from all users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brands as needed.
• Compile and interpret analytics reporting across owned brands and feed into global metrics reporting monthly and quarterly.
• Manage product need requests for shoots and campaigns.

​Must Haves

• Bachelor’s Degree in marketing, business, or a similar field.
• A minimum of 5+ years of experience in brand marketing and management; fashion brand marketing experience is required.
• Hands-on experience managing marketing in a brand licensing environment.
• Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign concepts, social media, and digital marketing.
• Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making.
• Seamless communication skills with strong in-room presentation capabilities.
• Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms.
• Willingness and ability to travel as the role
• Willingness and ability to work across time zones

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

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