Back to jobs
New

Influencer & Branded Content Senior Lead

Dallas, TX; New York, NY

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You’ll Be Working With

At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms.

You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline—establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences.

You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends—we create them.

If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark.

What You Will Do

  • Oversee the strategy of key influencer marketing campaigns and maximize the efficiency and quality of the team to ensure all aspects of the campaign meet and exceed client expectations.
  • Craft end-to-end full-scale influencer and branded content campaigns, including client briefing process, influencer identification, negotiations, publisher partnerships, activation, content approvals, and reporting and analytics.
  • Communicate strategy, campaign status, and performance to senior-level clients via weekly calls, email exchange, and in-person meetings.
  • Leverage knowledge of all social media platforms, both established and emerging.
  • Track and synthesize ongoing trends in influencer marketing to ensure we are best in class.
  • Drive organic growth, through the integration of more media channels, to bring content based programs to life.
  • Take an active role in new business opportunities, including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts.
  • Collaborate with analytics and strategy teams to develop measurement plans that assess impact and optimize performance.
  • Leverage product development teams to identify and prioritize technological advancements of the practice, coupled with larger business priorities, integrating with the Alli platform.
  • Work in partnership with additional Media Centers of Excellence (i.e. Affiliate, Social, Video, etc.) to strengthen connection and impact strategies for a more cohesive, full-funnel approach.
  • Work alongside the Head Leader of Influencer & Branded Content to modernize PMG’s Influencer and Branded Content offering, while also cross-training PMG's internal practitioners to ensure the team's capabilities are evolving and staying ahead of the curve.
  • Serve as a thought leader on emerging platforms, creator culture, and best-in-class content innovation.

What You Will Bring

  • 8–10+ years of experience in Influencer & Branded Content, including 6+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
  • Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
  • Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
  • Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.
  • Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.
  • Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.
  • Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.
  • Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimize campaign performance.
  • Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

  • Parental Leave: We provide paid parental leave to support your family during important life events.

  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.

  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

  • Pet Insurance: Protect your pet's health and your finances.

  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

  • Commuter Benefits: Access support for travel and commuting needs, where available.

  • Annual Bonus: All employees are eligible for an annual bonus.

  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Create a Job Alert

Interested in building your career at PMG? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Are you currently located within commuting distance to any of PMG's offices and/or are you willing and able to relocate? (select all that apply) *
Select...
Select...
Select...
Select...
Select...
What tools have you used to build and present strategic media plans to clients? (Select all that apply): *
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in PMG’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.