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Insights Lead

Remote - United States

ABOUT Slate

Slate is a new US Electric Vehicle company transforming the battery electric vehicle space.

 

Insights Lead 

Position Overview: We are seeking a strategic and analytically-minded Insights Lead to join our dynamic growth marketing team, reporting directly to the Growth Marketing Manager. The successful candidate will be responsible for leveraging data and analytics to provide actionable insights, inform decision-making, and optimize overall performance across various marketing channels. 

Key Responsibilities: 

Data Analysis and Reporting: 

  • Lead the analysis of marketing data, including customer behavior, campaign performance, and market trends. 
  • Provide regular and ad-hoc reports with actionable insights to drive informed decision-making. 

KPI Development and Monitoring: 

  • Collaborate with the Growth Marketing Manager to define and monitor key performance indicators (KPIs) aligned with growth objectives. 
  • Establish benchmarks and track performance against goals. 

Customer Segmentation and Targeting: 

  • Utilize data-driven insights to develop and refine customer segments for targeted marketing efforts. 
  • Work closely with marketing teams to tailor campaigns based on customer characteristics and preferences. 

Competitor Analysis: 

  • Conduct in-depth competitor analysis to identify market trends, benchmark against industry standards, and uncover opportunities for differentiation. 
  • Provide recommendations based on competitive insights. 

A/B Testing and Experimentation: 

  • Collaborate with the Growth Marketing Manager to design and implement A/B tests and experiments. 
  • Analyze results to identify successful strategies and areas for improvement. 

Cross-Functional Collaboration: 

  • Work closely with cross-functional teams, including marketing, product development, and analytics, to ensure a cohesive approach to data-driven decision-making. 
  • Collaborate with the Growth Marketing Manager to align insights with broader growth initiatives. 

Technology and Tool Implementation: 

  • Stay updated on the latest analytics tools and technologies. 
  • Implement new tools to enhance the capabilities of the insights team and improve data analysis efficiency. 

Leadership and Mentorship: 

  • Lead and mentor a team of insights professionals, fostering a culture of data-driven decision-making and continuous improvement. 
  • Provide guidance and professional development opportunities for team members. 

Qualifications: 

  • Bachelor’s degree in Data Science, Statistics, Marketing, or a related field. 
  • Proven experience as an Insights Specialist or in a similar role, with a focus on data analysis and interpretation. 
  • Strong analytical skills with proficiency in using analytics tools and data visualization platforms. 
  • Excellent communication and collaboration skills to work effectively across teams. 
  • Experience with A/B testing, experimentation, and statistical analysis. 
  • Leadership and team management skills. 
  • Familiarity with marketing analytics tools and technologies. 

Location:
Remote is acceptable

Base salary - US wide $93,276.0000 - $124,368.0000

The stated pay scale reflects the range that Slate reasonably expects to pay for this position.  The actual pay rate and pay grade for this position will be dependent on a variety of factors, including an applicant’s years of experience, unique skills and abilities, education, alignment with similar internal candidates, marketplace factors, other requirements for the position, and employer business practices.  In addition to base pay, Slate also offers short-term and long-term incentive programs – 401k match, annual bonus and company equity, based on eligibility, along with a robust offering of benefit and wellness plans, HSA/FSA.

We want to work with people that reflect the communities in which we operate:

  • Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
  • Slate is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recar-talent_acquisition@slate.auto or 813-468-7257.

How to Apply: Please submit your resume, a cover letter highlighting your experience in data analysis and insights, and any relevant examples of successful insights projects. We look forward to reviewing your application and discussing how your analytical expertise can contribute to our growth marketing initiatives. 

 

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