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Principal Product Manager - Creative Insights

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

Are you passionate about providing data to allow creative teams and brand strategists to make better creative production decisions and improve performance? PMG is transforming the marketing technology space and you will be driving some exciting solutions that use Artificial Intelligence and Machine Learning. As Product Manager Principal on our Creative Insights team, you will lead innovative solutions for our marketing technology platform, Alli.  In this role, you will be responsible for product management within our Alli Insights Pillar, our solutions that use data to empower marketers to make better, faster, data-informed decisions. 

Working closely with the Creative and Media teams within PMG, you will help create the product strategy and the long-term product and feature roadmap for the entire product category. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success.

We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients. 

Responsibilities:

  • Use data driven approach to help creative teams build and concept better creative through concepting and production 
  • Own the roadmap for Alli’s Creative Insights platform 
  • Understand how creative and media teams work together to drive marketing objectives
  • Identify and develop new product opportunities using AI and data science based models
  • Work with external third parties (i.e., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities evaluate AI based partnerships
  • Work with executives to align product vision and strategy
  • Responsible for product planning and execution throughout the product life cycle
  • Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters and product documentation to both internal and external audiences 
  • Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time
  • Coordinate delivery of product releases with the Engineering and Media teams
  • Conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately
  • Work cross-departmentally to scope costs, time, and capacity for requests
  • Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
  • Ideate and brainstorm solutions
  • Conduct testing to improve software quality
  • Provide content for product line and marketing communications

Required Skills & Experience

  • Bachelor’s Degree or equivalent work experience
  • 10+ years of related work experience in an advertising/creative agency and/or in a product focused role within a technology based organization
  • 10+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
  • Strong stakeholder management 
  • Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint 
  • Passion for understanding users and their behavior
  • Prior experience working with LLMs and prompt engineering and/or data science modeling 
  • Prior experience managing the end to end product lifecycle
  • Self-motivated; keen interest in learning new tools and technology

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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