Job Application for Growth Marketing Manager, Performance Management at PlayStation Global

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Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role overview:

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). This role is a pivotal role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships

Role Details:

This role sits within the performance management function of Store & Services Growth Marketing. The Performance Management team is accountable for the implementation of a performance focused marketing strategy, cross functional planning, optimization & governance, dedicated to supporting profitable Store & Services business growth

What you'll be doing:

Spend Management: Take full accountability for the spend management process of Store & Services. Collaborate with finance teams and the broader Store & Services team to ensure effective end-to-end management of Store & Services Marketing, from raising purchase orders to tracking expenditure against plans.

Strategic Support: Assist the Performance Management Director in developing a comprehensive Store & Services marketing strategy that aligns with commercial objectives, working collaboratively with other functions to guarantee its successful implementation.

Measurement: Collaborate with Global Media, Finance, Data Science, and Analytics teams to establish a robust measurement framework for monitoring and enhancing Store & Services marketing performance. Contribute to the development of a deeper understanding of marketing attribution and incrementality within the business.

Trading: Provide support to the optimization manager in producing standardized and insightful performance reports for presentation at weekly business unit trading meetings.

Experimentation: Assist in the creation and definition of a clear experimentation agenda and roadmap for store and services, ensuring that tests are aligned with business goals and commercial plans.

Collaboration: Foster and maintain excellent working relationships with the broader team and cross-functional stakeholders.

What we're looking for:

6+ years in performance or growth marketing roles preferably across the entrainment or gaming industry
A history of successfully operating in complex global organisations and being able to influence growth
Have worked in roles managing multi $m media budgets
Strong collaboration and relationship skills

Benefits:

Discretionary bonus opportunity
Hybrid Working (within Flexmodes)
Private Medical Insurance
Dental Scheme
25 days holiday per year
On Site Gym
Subsidised Café
Free soft drinks
On site bar
Access to cycle garage and showers

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Growth Marketing Manager, Performance Management

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