Job Application for Assistant Marketing Manager (Growth Focus) at CASETiFY

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Purpose of Position

CASETiFY is now looking for an Assistant Marketing Manager who will hit the ground running, thrive in a fast paced environment and be detail-oriented. He/she will initiate and execute marketing activations via different channels based on the given objective and focuses of the Brand.

Responsibilities

1. Growth Marketing:

Develop and execute performance-driven marketing strategies to drive customer acquisition, retention, and engagement for Hong Kong.
Optimize marketing funnels using data insights to improve conversion rates and ROI across all channels.
Collaborate with cross-functional teams (e.g., eCommerce, CRM, Growth Team) to implement growth initiatives and customer journey enhancements.
Identify and leverage new growth channels, including paid media, influencer partnerships, and referral programs.
Conduct A/B testing and experimentation across various touchpoints to enhance campaign performance.

2. Content Marketing & Social Media Campaign Execution:

Plan and execute integrated marketing campaigns that align with brand objectives and business goals.
Develop compelling localized content strategies with local teams and agencies that resonate with the Hong Kong audience while maintaining global brand consistency.
Manage content creation, distribution, and optimization across multiple platforms, including social media, email, and the CASETiFY website.
Work with designers, copywriters, and Global Creative teams to ensure high-quality creative output.
Collaborate with local teams to localize global campaigns for the Hong Kong market.

3. Data Analytics & Performance Tracking:

Establish clear, data-backed KPIs for all marketing campaigns and ensure performance tracking.
Analyze campaign data to derive actionable insights and optimize marketing strategies accordingly.
Use analytics tools (e.g., Google Analytics, Tableau, CRM platforms) to monitor customer behavior and campaign effectiveness.
Prepare reports and present key findings to Marketing Manager.

Requirements

Bachelor degree or above in Business, Marketing, Communication or equivalent.
Minimum 5+ years or relevant experience in Marketing, E-commerce or Consumer Products preferred, with people management experience is a plus.
Strong number-centric mindset is a MUST.
Proven track record of leading marketing projects with high ROI.
Skilled in analyzing data, translating numbers into actionable insights, and liaising with internal stakeholders and agencies to drive sales growth and marketing KPI.
Ability to work in a fast-paced and dynamic environment.
Passionate about technology, fashion, lifestyle brands, and be part of a growing team.
Existing connections in fashion, lifestyle, or entertainment industries are a plus.

First Name

Last Name

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Where do you find this job opening? (for example: Linkedin, JobsDB, Indeed, Official Career Page..etc)

Are you a family member, relative or friend of any CASETiFY employee? If yes, please tell us the name of that employee.

What is your current salary package

N/A is not applicable

What is your salary expectation?

HKD

What is your notice period?

Please specify your current location

Have you applied for any roles in CASETiFY in the past 12 months? If yes, what roles you have applied and when did you apply?

Are you a Hong Kong Permanent Resident? If not, do you need to apply for a visa to work in Hong Kong?

Privacy & Consent *

By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Assistant Marketing Manager (Growth Focus)

1. Growth Marketing:

2. Content Marketing & Social Media Campaign Execution:

3. Data Analytics & Performance Tracking:

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