Job Application for PR Manager at CASETiFY

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Job Description

PR Strategy & Planning

Develop and execute a comprehensive PR strategy aligned with brand goals, including budget planning and tactical execution.
Stay ahead of industry trends and consumer insights to refine PR strategies accordingly.

Media Relations & Communications

Drive media relations strategy to secure high-level placements in digital and traditional media.
Leverage existing media relationships and establish new connections within business, fashion, and lifestyle media.
Manage media inquiries, interview requests, and crisis communication when necessary.
Create compelling content for press releases, byline articles, and keynote presentations.

Public Relations Execution & Monitoring

Oversee all public relations activities, including media outreach, press events, and brand storytelling.
Monitor, analyze, and report PR performance on a quarterly basis, providing insights and recommendations.
Identify and evaluate opportunities for media partnerships, sponsorships, and advertising to maximize brand exposure.

Influencer & Community Engagement

Lead and execute gifting, organic & paid seeding strategies, fostering long-term, authentic relationships with key opinion leaders (KOLs), influencers, and media.
Build brand trust through community engagement programs and sustainability-driven PR initiatives that strengthen relationships with consumers, key stakeholders, and media.

People Management

Supervise and mentor a PR team, overseeing press releases, media management, gifting & seeding programs, and community-building initiatives.

Requirement

7+ years of proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and global level
Strong relationships with both local and global business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast, digital, and print media interviews
PR event/ Media(Press) Day planning experience
Exceptional writing and editing skills
Excellent written, verbal, and visual communication skills on both technical and non-technical matters
Solid experience with social media including blogs, Facebook, Twitter, etc.
People management skills
Ability to handle multiple, high-priority projects in a demanding environment
Self-starter with strong initiative, ownership, and accountability for business
Bachelor’s Degree in Marketing, Communications, Advertising, or a related field
Strong proficiency and fluency in English & Korean is a must
Strong proficiency in Google Sheets, Docs, Keynotes, and Slides

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Privacy & Consent *

By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

PR Manager

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