Manager, Social Production and Creator Activation

Overview /Objective 

The NFL is now hiring a Manager of Social Production and Creator Activation to become a key contributor within a world-class team responsible for several key areas of growth in social storytelling and emerging platforms. 

Responsibilities 

• Key contributor to creative development and execution of original content including but not limited to current NFL players, NFL Legends, influencers, creators, and other talent in support of year-round NFL initiatives and campaigns 
• Support key NFL partnerships through creative content executions across the NFL calendar utilizing creators, influencers, and social platform collaborations, including AR, VR, and emerging tech activations 
• Work with Social Strategy and Emerging Platforms team needs on day-to-day management of projects, campaigns, reporting, and platform innovations 
• Lead execution for existing outlined emerging platform initiatives on a day-to-day basis 
• Identify and execute opportunities for the NFL to increase presence on emerging platforms that reach key audiences 
• Create innovative social content in partnership with the NFL Social Lab and production partners at tentpole events including Super Bowl, NFL Draft, and Pro Bowl Games 
• Assist Sr Manager, Social Production and Creator Activation in leading department strategy and recap decks around priority NFL events and initiatives 

Required Qualifications 

• 3-5 years social media and/or content production experience, preferably in sports, entertainment, or influencer marketing 
• Bachelor’s Degree preferred 
• Expert-level understanding of current and emerging social platforms 
• Extensive knowledge of the current landscape of the NFL and its players 
• Understanding of the current Creator economy with a strong eye for engaging and trending content 
• Proficient in MS office products such as: Outlook, Excel, Word, PowerPoint. 

Preferred Qualifications 

• Highly proficient in developing compelling strategy and recap decks 
• Self-starter who can work effectively in a highly matrixed organization 
• Ability to multi-task and work in a busy environment  
• Detail-oriented individual who executes for success  
• Deep understanding of social media platforms including, but not limited to, TikTok, Snap, Instagram, YouTube, X, and Facebook 

Other Key Attributes / Characteristics 

• Experience producing talent and managing productions 
• A demonstrated ability to identify and create engaging social media content as well as recognize and leverage social moments 
• Ability to work non-traditional hours, including nights, select holidays, and weekends 
• Exceptional attention to detail and organization skills 

Physical Demands 

• Occasional physical demands during pre-specified event coverage. Ability to lift up to 20 lbs 

Travel 

• Approximately 20% 

Terms / Expected Hours of Work 

NFL employees are required to work 40 hours per week. Will indicate whether the role will require overtime (time worked more than 40 hours) and/or weekends. Note* If your position will work under 30 hours per week, they should be part-time. FLSA** If an employee will be paid hourly, they will be non-exempt, and if they are paid a salary, they are exempt. 

The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success. 

The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset