Marketing Strategist

Are you a visionary marketer, ready to take the helm and drive intentional, innovative strategies in a highly competitive legal landscape?

Is your approach to marketing strategy defined by proactive thinking, creative execution, and a relentless pursuit of excellence?

Do you thrive on making sense of complex data, cutting through chaos to deliver clear, actionable marketing plans that elevate brand visibility and client engagement?

Can you lead with confidence, collaborating with dynamic teams and strong personalities, to steer a firm’s marketing efforts toward scalable, measurable growth?

Final question: When faced with a challenge, do you get excited or run away?

 

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At Meldon Law, a pillar of justice since 1971, we’ve spent over 50 years fighting for personal injury victims and defending the rights of those facing criminal charges across Florida. With offices in Gainesville, Ocala, Lake City, and Fort Lauderdale, we provide fearless, compassionate legal representation to clients in their most critical times of need. Founded by Jeffrey Meldon, a recognized member of the Million Dollar Advocates Forum, our firm combines top-tier legal expertise with a deep-rooted commitment to community, integrity, and excellence.

Our passion for justice extends beyond the courtroom through active community engagement. From our Scholar-Athlete Program and partnerships with veterans’ organizations, to our Law Talk Live radio show and Meldon Law & Friends podcast, we’re constantly finding ways to give back and stay connected. At Meldon Law, we CARE — Compassion, Accountability, Reliability, Excellence, and Success Driven — values that define every client interaction and internal operation. Our tight-knit team embraces technology, celebrates innovation, and is dedicated to creating a firm culture that is forward-thinking, collaborative, and results-focused.

As a Marketing Strategist, you’ll play a mission-critical role at the heart of our firm’s next chapter. With Meldon Law actively scaling and preparing to expand into new markets across Florida, this position is far more than a leadership role — it’s a rare opportunity to shape the trajectory of a growing, forward-thinking legal powerhouse. You will be the catalyst driving our brand to new heights, cutting through marketing noise with clarity and vision, while leading a dynamic team and aligning every initiative with data-backed strategy. Your expertise will be instrumental in positioning Meldon Law as the first name that comes to mind when clients seek fierce, compassionate legal representation. This is your chance to step into a high-impact role where your ideas are not just welcomed, but essential — where you can leave a legacy by propelling a respected firm into its bold future.

 

What you’ll do:

• Strategic Leadership & Ownership: Take full ownership of Meldon Law’s overall marketing direction, bringing clarity and focus to a complex landscape. This is not a role for spectators — you will lead decisively, drive alignment across teams, and be accountable for ensuring that every marketing effort supports the firm’s ambitious growth goals.
• Strategic Vision & Innovation: Act as the strategic mastermind behind all marketing efforts, thinking several steps ahead to develop innovative, long-term strategies that drive the firm’s growth. Evaluate current initiatives, identify new opportunities, and craft bold approaches to increase visibility, expand into new markets, and ensure the firm stays ahead in the highly competitive legal market
• Challenge & Validate: Serve as the firm’s voice of clarity by cutting through all the data, challenging assumptions, and uncovering what truly drives results. Be the trusted authority who makes sense of marketing assumptions and ensures every decision is grounded in truth and proven impact.
• Campaign Strategy & Execution: Develop and manage multi-channel campaigns that support growth, including digital outreach, local advertising, and initiatives tied to market expansion and new office launches.
• Team Leadership & Direction: Lead, direct, and empower the internal marketing team as well as oversee third-party vendors. Through clear vision and collaborative leadership, you’ll guide the team’s focus, set the path forward, and ensure everyone is working together toward bold, strategic goals.
• Budget & Resource Optimization: Evaluate marketing effectiveness, refine underperforming efforts, and optimize budget and resources to ensure every investment supports growth and delivers measurable returns.
• KPI Tracking & Performance Optimization: Establish KPIs, track marketing performance, and provide data-driven insights to leadership. Success in this role is measured by growth and impact of marketing strategies.
• AI & Digital Innovation: Lead the firm’s shift from traditional to digital marketing, driving innovation and ensuring top placement in AI-driven search results, SEO, and emerging digital platforms.

What we’re looking for: 

• Experience: 7+ years in marketing, with 3+ years in a strategic or leadership role, preferably in legal services or a similarly competitive industry.
• Legal Marketing: Prior experience working with or within a legal firm is a plus, with understanding of legal industry competition and compliance nuances. 
• Proactive & Confident Leadership: Brings a strong sense of ownership and initiative, confidently leading projects from idea to execution. Embraces responsibility, makes thoughtful decisions, and moves forward with purpose and authority — without needing oversight.
• Strategic & Analytical: Proven ability to develop and execute long-term marketing strategies backed by data analysis and market research.
• Digital & AI Expertise: Familiarity with leveraging AI tools, SEO, and digital platforms for marketing, with a strong grasp of emerging trends and technologies.
• Strong Communication: Able to confidently lead teams, present findings to executives, and drive consensus across departments and stakeholders.
• Creative Execution: Brings fresh, out-of-the-box ideas to life with precision and clarity, ensuring marketing efforts are both engaging and effective.

 

Why you should work here: 

• Empowering Culture: Join a team that values growth, innovation, and mutual respect, with peer recognition programs and regular team-building events.
• Community Impact: Be part of a firm deeply involved in giving back, from student scholarships to veteran support and local charity partnerships.
• Leadership & Autonomy: Step into a high-impact role with the autonomy to shape and lead all marketing efforts. You'll have the freedom to build and execute strategies your way, making a lasting mark on the firm’s growth and visibility.
• Growth & Leadership Opportunities: Take the lead in a firm poised for expansion, with upcoming new offices and a growing influence across Florida.

 

Additional perks:

• Work Flexibility: Enjoy a flexible, hybrid work environment that supports your productivity and work-life balance.
• Generous PTO: Take advantage of generous paid time off to unwind, refocus, and enjoy life outside of work.
• Health & Wellness: Enjoy comprehensive health and wellness benefits designed to support your overall well-being.
• Retirement Plan: Take advantage of employer-supported retirement savings to help secure your future.
• Quarterly Bonuses: Be eligible for performance-based bonuses that reward your impactful contributions.

 

At Meldon Law, your role as Marketing Strategist is not just a job — it’s a mission to elevate our firm’s presence, to craft narratives that resonate, and to drive the firm’s growth with precision and creativity. You’ll have the autonomy to lead, the support to execute, and the opportunity to leave a lasting impact on both the firm and the communities we serve. Join us in shaping the future of legal marketing, and take the reins of a dynamic, results-driven marketing journey.