Product Marketing Manager - GenAI Social

Summary:

The GenAI Social team is seeking a creative and strategic Social Product Marketing Manager to join our fast-paced, dynamic team. We are passionate about developing engaging social marketing campaigns that connect with audiences and elevate brand presence. If you thrive on staying ahead of social media trends and crafting impactful strategies, this is the perfect opportunity for you.

This role involves developing and executing marketing initiatives across social channels, collaborating on large-scale campaigns, building relationships with key external stakeholders, and managing multiple projects effectively.

Minimum Qualifications

• 5+ years of experience in social, product, or brand marketing for tech or consumer brands.

• Proven expertise in managing social marketing for a tech organization or brand.

• In-depth experience in crafting product value propositions with a clear brand perspective.

• Demonstrated success in leading go-to-market campaigns on social and delivering measurable results.

• Strong understanding of social media audiences and effective engagement strategies.

• Ability to connect brand and business objectives, bringing bold and innovative ideas to social marketing efforts.

Responsibilities

• Develop and execute marketing strategies across AI social channels, ensuring brand consistency and relevance.

• Collaborate with campaign partners and cross-functional teams to align social media, brand, and product marketing, ensuring cohesive messaging and maximized impact.

• Support and integrate product initiatives with social media campaigns to drive awareness and adoption.

• Identify emerging social trends and recommend opportunities to amplify brand messaging or enhance product connections.

• Foster and maintain strong relationships with internal and external partners, including creators, communications teams, and product marketing leads.

• Oversee multiple projects, prioritizing tasks, managing timelines, and ensuring deliverables reflect brand standards and latest updates.

• Create and curate high-quality social media content, including written posts, visuals, and videos.

• Assist the social media manager with content calendar development, editorial schedules, and engagement monitoring.

• Support the operations manager with tracking and analyzing performance metrics for GTM and ongoing marketing initiatives, providing strategic insights for future planning.

• Ensure all social marketing efforts align with brand guidelines, maintaining a consistent tone, voice, and visual identity.

Preferred Qualifications

• Experience in social/product marketing within the tech industry.

• Prior experience collaborating with media and creative agencies.

Location: New York City (Remote, must be in NYC)

Role type: Contract12 Month Position 

Expected hours: 40 per week 

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)