Job Application for Senior Marketing Manager at CASETiFY

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Purpose of Position

CASETiFY is looking for an entrepreneurial, creative, and passionate Marketing Manager to join our UK team. The ideal candidate will hit the ground running, thrive in a fast-paced environment, and be detail-oriented. Must be a self-starter and team player with the ability to quickly identify areas of opportunity. You have a proven track record of through the line campaign ideation and execution as well as a knowledge of prospecting, negotiating, and closing partnerships to support and fulfill strategic objectives.
This is a new headcount to support the development of the UK market. With the ambitious target that we would like to achieve in our online business and eventually physical retail spaces, and overall the increase of brand exposure in UK, a new headcount is essential to support the research and execution of various marketing and business development campaigns.

Job Description

To develop and implement comprehensive, multi-channel, brand marketing strategies consistent with and aligned to both the UK and Global goals and objectives
Responsible for planning and implementing marketing activities inline with key strategic objectives, including but not limited to paid and organic digital channels, KOL marketing, email marketing, CRM & PR
Design and manage local marketing calendar
Work with local performance marketing team to ensure seamless full funnel activations
Manage local agencies in support of key strategies - e.g. PR / KOL
Partner with the global functions to ensure that local needs are being met - creative / product / data
Where needed support the creation of content designed to drive revenue growth
Identify and explore key opportunities for partnerships - both brand and commercial - within the UK
Implement and manage analytical tools to track and evaluate the performance and ROI of various marketing and influencer campaigns
Utilize a data driven approach to make informed decisions and continuously improve campaign effectiveness
Track weekly/monthly/quarterly channel KPI targets to manage budget and resources effectively in preparation for reports on marketing and sales metrics
Understanding local market trends, entertainment, social media trends, events, and happenings
Understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior.
Plan, monitor, and track the marketing budget for UK

Requirement

Bachelor's degree or above in Business, Marketing discipline, or equivalent
5+ years experience in marketing or related fields for UK / EU market
Proficient in Google Analytics and other digital metrics
Strategic problem-solving skills, using creative thinking to achieve targets
Strong planning, analytical, creative, result-oriented, and able to work independently
Ability to work under pressure and meet tight deadlines
Extensive knowledge of UK market trends and interest in pop culture or prior experience in the entertainment industry is a plus

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Privacy & Consent *

By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Senior Marketing Manager

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