Manager, Social Content

Whether you are looking to join our NFL League office in New York City, NFL Films office based in Mt. Laurel, New Jersey, the NFL Media offices in Inglewood, California or one of our international offices, on your journey you will be met with the excitement that comes with working for the NFL.

We consider ourselves to be stewards of the game of football and most importantly, we consider working for the NFL to be fun. There is a fulfillment unlike any other that comes from working alongside like-minded individuals to achieve a common purpose. Whether you are working to deliver a memorable Super Bowl or play a hand in the process of delivering games to millions of fans on Sundays— we believe all of us play an important role in helping to fulfill the NFL’s mission of working to unite people and inspire communities.

Summary/Objective:

The NFL Social & Influence Marketing department is seeking a Manager of Social Content to oversee day-to-day social programming and content creation on platforms such as Instagram, TikTok, X and more. The day-to-day responsibilities of this role will include managing the NFL’s “always-on” social strategies, real-time coverage of NFL games, creating new and innovative ways to engage with fans, along with strong editorial judgement, and an eye for what works best across multiple social media platforms. The day-to-day responsibilities of this position will require best-in-class creative skills along with the ability to operate efficiently in a fast-paced, non-stop environment. This candidate should have an extensive background in content creation, along with proven success leading a team in the ever-changing social media landscape.

Essential Functions:

• Create and oversee day-to-day content and programming plans on NFL owned social platforms (i.e. X, Facebook, Instagram, TikTok, etc), including @NFL, @NFLNetwork and additional sub-accounts
• Work alongside social programming staff to lead ideation and execution of editorial and marketing calendars
• Utilize analytics and insights to understand what’s working, what’s not working, and be prepared to adjust strategies at any time
• Celebrate football at all levels and support the NFL’s fan-facing marketing initiatives
• Constantly staying ahead of the latest trends throughout the social space
• Identify opportunities to monetize and drive revenue through our social platforms in partnership with our sales and sponsorship teams
• Concept big ideas to execute throughout the NFL calendar
• Collaborate closely with other internal stakeholders develop always-on social strategies and planning for tentpole events (ex. Super Bowl, NFL Combine, NFL Draft, Pro Bowl Games, etc)
• Work closely and build relationships directly with social platform partners
• Travel to tentpole events, games, internal conferences, etc

Required Education and Experience:

• Bachelors Degree preferred
• 3-5 years minimum experience 
• 3-5 years’ experience in a social media role
• 2-3+ years’ experience using photo and video editing software (ex. Adobe Creative Suite)
• Prior experience programming social channels for a major brand.
• Ability to work well under tight deadlines and thrive in the "always-on", 24/7 NFL news cycle
• Strong eye for social-friendly content, with ability to understand what will perform well
• Comprehensive knowledge of the NFL, all 32 teams, and players across the league
• Expert-level understanding of current and emerging social platforms
• Experience working with social analytics
• Strong communication and organization skills
• Comfortable multi-tasking independently
• Ability to work nights, weekends, early mornings, and holidays
• Thrive in a team setting where it is required to work and interact with several different departments on a daily basis

Preferred Education and Experience:

• Previous experience leading a content team
• Previous NFL work experience is preferred
• Basic video + photo editing experience
• Building presentations and materials for internal distribution

Supervisory Responsibility:

This role will have 1-3 direct reports

Physical Demands:

N/A

Travel:

Approximately 10-15%

Expected Hours of Work:

Minimum 40-hour work week

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset