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Director, Global Product Marketing - Fragrance

New York Metropolitan - Hybrid

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. Sol de Janeiro values diversity and inclusion and is committed to creating an inclusive environment where every person can enjoy a successful career.

As the Director, Global Product Marketing - Fragrance you will oversee the execution of product marketing initiatives for our Perfume Mists and craft the strategic vision that will propel our brand to new heights. In this pivotal role, you will blend strategic foresight, innovative leadership, and operational acumen to ensure our products not only meet consumer needs but also embody and advance our celebrated brand ethos. Sol de Janeiro is a leader in fragrance, where we have shown dominance with our beloved Perfume Mists. This is your opportunity to contribute to the future of these category-defining Perfume Mists, enhancing its market share and influencing beauty trends worldwide.  

                               

The position will report to the VP, Global Product Marketing and will manage a team of three people.

 

RESPONSIBILITIES 

  • Strategically manage and continually refine the 3-year rolling product launch calendar, focusing on core and limited edition Perfume Mists to drive category growth, recruit new consumers, and retain existing ones.
  • Deliver exciting and breakthrough innovation concepts that drive growth based on a combination of gap analysis, ability to drive buzz, consumer-focused insights and data, trend and market reports and inspiration.
  • Work with Executive Director to manage cost and margin targets to meet financial objectives of the brand and category, assisting in setting COG & margin targets by category and adjusting MOB targets to reach gross margin targets.
  • Develop and manage the rolling product launch calendar, coordinating with Product Development, Packaging, and other cross-functional teams to ensure timely and impactful product introductions. Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
  • Lead and inspire a team of three marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth. Ensure that all team members are aligned with the category’s goals and fully equipped to execute their roles effectively. Steward a strong and clear briefing and feedback process across your team.
  • Represent your innovation in strategic meetings with senior management and external partners, advocating for the program’s needs and strategic direction.
  • Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
  • Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
  • Utilize data and analytics to identify fast-growing subcategories and trends, enhancing market share through well-informed strategies and actions.
  • Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
  • Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.

 

QUALIFICATIONS 

  • Bachelor's degree or equivalent required, MBA preferred.
  • 8+ years of current experience in global marketing in the beauty sector experience in the fragrance category.
  • Potent blend of strategic, creative, and analytic skills.
  • Ownership mindset for programs and categories.
  • Exceptional communication, presentation, and interpersonal skills.
  • Strong attention to detail & organizational skills in a fast-paced environment.
  • Team player with positive attitude and ability to build and nurture strong relationships.
  • Strong managerial experience, directing & developing direct reports.
  • Must be comfortable working a hybrid schedule (1-3 days per week in our NYC Office).

#LI-hybrid

Salary Range

$160,000 - $180,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is an Equal Employment Opportunity employer. It is Sol de Janeiro's policy not to discriminate based on any legally impermissible factor, including, but not necessarily limited to, race, color, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, veteran status, age, medical condition, genetic information, pregnancy, sexual and reproductive health decisions and any other characteristic prohibited by federal, state and/or local laws.  

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com. 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

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